{"id":118928,"date":"2026-03-12T07:23:45","date_gmt":"2026-03-11T22:23:45","guid":{"rendered":"https:\/\/ouispeakfashion.com\/jp\/?p=118928"},"modified":"2026-03-12T07:29:27","modified_gmt":"2026-03-11T22:29:27","slug":"2026-03-11-phlur","status":"publish","type":"post","link":"https:\/\/ouispeakfashion.com\/jp\/2026-03-11-phlur\/","title":{"rendered":"\u30d5\u30ec\u30b0\u30e9\u30f3\u30b9\u30d6\u30e9\u30f3\u30c9\u300c\u30d5\u30eb\u30fc\u30eb\uff08PHLUR\uff09\u300d\u3001\u30bb\u30d5\u30a9\u30e9\u6b27\u5dde\u30fb\u30e1\u30ad\u30b7\u30b3\u3078\u9032\u51fa\u3067\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3092\u52a0\u901f"},"content":{"rendered":"

3\u670811\u65e5\uff08\u73fe\u5730\u6642\u9593\uff09\u3001\u7c73<\/span>\u30ed\u30b5\u30f3\u30bc\u30eb\u30b9<\/span>\u767a<\/span>\u306e<\/span>\u30e2\u30c0\u30f3<\/span>\u30d5\u30a1<\/span>\u30a4\u30f3\u30d5\u30ec<\/span>\u30b0<\/span>\u30e9\u30f3<\/span>\u30b9<\/span>\u30d6\u30e9\u30f3\u30c9\u300c\u30d5\u30eb\u30fc\u30eb\uff08PHLUR\uff09<\/a>\u300d<\/span>\u306f\u3001<\/span>\u30bb\u30d5\u30a9\u30e9\uff08<\/span>Sephora\uff09<\/span>\u3092\u901a\u3058\u3066<\/span>\u30e8\u30fc\u30ed\u30c3\u30d1<\/span>\u304a\u3088\u3073<\/span>\u30e1\u30ad\u30b7\u30b3<\/span>\u5e02\u5834<\/span>\u3078<\/span>\u9032\u51fa<\/span>\u3059\u308b<\/span>\u3053\u3068<\/span>\u3092<\/span>\u767a\u8868<\/span>\u3057\u305f\u3002<\/span>2026<\/span>\u5e74\u6625<\/span>\u304b\u3089<\/span>\u590f<\/span>\u306b\u304b\u3051\u3066<\/span>\u9806\u6b21<\/span>\u5c55\u958b<\/span>\u3055<\/span>\u308c\u308b<\/span>\u4e88\u5b9a<\/span>\u3067<\/span>\u3042\u308a\u3001<\/span>\u30d6\u30e9\u30f3\u30c9<\/span>\u306e<\/span>\u56fd\u969b<\/span>\u7684<\/span>\u306a<\/span>\u5c0f\u58f2<\/span>\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/span>\u62e1\u5927<\/span>\u306b\u304a\u3051\u308b<\/span>\u91cd\u8981<\/span>\u306a<\/span>\u7bc0\u76ee<\/span>\u3068<\/span>\u306a\u308b\u3002<\/span><\/p>\n

\u30d5\u30eb\u30fc\u30eb<\/span>\u306f\u3001<\/span>\u611f\u60c5<\/span>\u3084<\/span>\u8a18\u61b6<\/span>\u306b<\/span>\u57fa\u3065\u304f<\/span>\u30b9\u30c8\u30fc\u30ea\u30fc<\/span>\u30c6<\/span>\u30ea\u30f3\u30b0<\/span>\u3068<\/span>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/span>\u4e3b\u5c0e<\/span>\u306e<\/span>\u30d6\u30e9\u30f3\u30c9<\/span>\u30a2\u30d7\u30ed\u30fc\u30c1<\/span>\u3092<\/span>\u7279\u5fb4<\/span>\u3068<\/span>\u3059\u308b<\/span>\u73fe\u4ee3<\/span>\u7684<\/span>\u306a<\/span>\u30d5<\/span>\u30ec<\/span>\u30b0<\/span>\u30e9\u30f3<\/span>\u30b9<\/span>\u30d6\u30e9\u30f3\u30c9<\/span>\u3067<\/span>\u3042\u308b\u3002<\/span>\u5317\u7c73<\/span>\u304a\u3088\u3073<\/span>\u82f1\u56fd<\/span>\u5e02\u5834<\/span>\u306b\u304a\u3044\u3066<\/span>\u6025\u901f<\/span>\u306b<\/span>\u6210\u9577<\/span>\u3092<\/span>\u9042<\/span>\u3052<\/span>\u3066<\/span>\u304a\u308a\u3001<\/span>\u7c73\u56fd<\/span>\u3067\u306f<\/span>\u30bd\u30fc<\/span>\u30b7<\/span>\u30e3<\/span>\u30eb<\/span>\u30e1\u30c7\u30a3\u30a2<\/span>\u3092<\/span>\u4e2d\u5fc3<\/span>\u3068<\/span>\u3057\u305f<\/span>EMV\uff08<\/span>Earned <\/span>Media <\/span>Value\uff09<\/span>\u6307\u6a19<\/span>\u306b\u304a\u3044\u3066<\/span>\u30c8\u30c3\u30d7<\/span>2<\/span>\u306e<\/span>\u30d5<\/span>\u30ec<\/span>\u30b0<\/span>\u30e9\u30f3<\/span>\u30b9<\/span>\u30d6\u30e9\u30f3\u30c9<\/span>\u3068\u3057\u3066<\/span>\u5b58\u5728<\/span>\u611f<\/span>\u3092<\/span>\u793a\u3057<\/span>\u3066<\/span>\u3044\u308b\u3002<\/span><\/p>\n

\u540c<\/span>\u30d6\u30e9\u30f3\u30c9<\/span>\u306f<\/span>\u8fd1\u5e74\u3001<\/span>\u30bb\u30d5\u30a9\u30e9<\/span>\u4e2d\u6771<\/span>\u3078<\/span>\u306e<\/span>\u5c55\u958b<\/span>\u3084\u3001<\/span>\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2<\/span>\u306e<\/span>\u7f8e\u5bb9<\/span>\u5c0f\u58f2<\/span>\u4f01\u696d\u300c<\/span>\u30e1\u30c3\u30ab\uff08<\/span>Mecca\uff09\u300d<\/span><\/a>\u3067<\/span>\u306e<\/span>\u53d6\u308a\u6271\u3044<\/span>\u3092<\/span>\u958b\u59cb<\/span>\u3057<\/span>\u3066<\/span>\u304a\u308a\u3001<\/span>\u30b0\u30ed\u30fc\u30d0\u30eb<\/span>\u5e02\u5834<\/span>\u3067<\/span>\u306e<\/span>\u30d7\u30ec\u30bc\u30f3\u30b9<\/span>\u3092<\/span>\u62e1\u5927<\/span>\u3057<\/span>\u3066<\/span>\u3044\u308b\u3002<\/span>\u307e\u305f<\/span>\u82f1\u56fd<\/span>\u304a\u3088\u3073<\/span>\u30a2\u30a4\u30eb\u30e9\u30f3\u30c9<\/span>\u3067\u306f\u3001<\/span>\u30b9\u30da\u30fc\u30b9<\/span>NK\uff08<\/span>Space <\/span>NK\uff09\u3001<\/span>\u30bb\u30eb\u30d5\u30ea\u30c3\u30b8\u30ba\uff08<\/span>Selfridges\uff09\u3001<\/span>\u30d6\u30e9\u30a6\u30f3\u30fb<\/span>\u30c8\u30fc\u30de\u30b9\uff08<\/span>Brown <\/span>Thomas\uff09<\/span>\u3068\u3044\u3063\u305f<\/span>\u9ad8\u7d1a<\/span>\u30d3\u30e5\u30fc\u30c6\u30a3<\/span>\u5c0f\u58f2<\/span>\u5e97<\/span>\u3092\u901a\u3058\u3066<\/span>\u6d41\u901a<\/span>\u3092<\/span>\u62e1\u5927<\/span>\u3057<\/span>\u3066<\/span>\u3044\u308b\u3002<\/span><\/p>\n

\u4eca\u56de<\/span>\u306e<\/span>\u30bb\u30d5\u30a9\u30e9<\/span>\u3067<\/span>\u306e<\/span>\u65b0<\/span>\u5c55\u958b<\/span>\u306b\u3088\u308a\u3001\u300c<\/span>Vanilla <\/span>Skin\u300d\u300c<\/span>Father <\/span>Figure\u300d\u300c<\/span>Missing <\/span>Person\u300d<\/span>\u306a\u3069<\/span>\u306e<\/span>\u4eba\u6c17<\/span>\u30d5\u30ec\u30b0\u30e9\u30f3\u30b9<\/span>\u304c\u3001<\/span>\u3088\u308a<\/span>\u5e83\u3044<\/span>\u56fd\u969b<\/span>\u5e02\u5834<\/span>\u306e<\/span>\u6d88\u8cbb\u8005<\/span>\u3078<\/span>\u5c4a\u3051<\/span>\u3089\u308c\u308b<\/span>\u3053\u3068\u306b<\/span>\u306a\u308b\u3002<\/span><\/p>\n

\u30e1\u30ad\u30b7\u30b3<\/span>\u3068<\/span>\u30e8\u30fc\u30ed\u30c3\u30d1<\/span>\u3067<\/span>\u6bb5\u968e<\/span>\u7684<\/span>\u30ed\u30fc\u30f3\u30c1<\/span><\/strong><\/h4>\n

\u30e1\u30ad\u30b7\u30b3<\/span>\u3067\u306f\u3001<\/span>\u30bb\u30d5\u30a9\u30e9\u30fb<\/span>\u30e1\u30ad\u30b7\u30b3\uff08<\/span>Sephora <\/span>Mexico\uff09<\/span>\u306b<\/span>\u3066<\/span>2026<\/span>\u5e74<\/span>4<\/span>\u6708<\/span>3<\/span>\u65e5<\/span>\u306b<\/span>\u30a2\u30d7\u30ea<\/span>\u9650\u5b9a<\/span>\u306e<\/span>\u5148\u884c<\/span>\u8ca9\u58f2<\/span>\u304c<\/span>\u5b9f\u65bd<\/span>\u3055<\/span>\u308c\u308b<\/span>\u4e88\u5b9a<\/span>\u3067<\/span>\u3042\u308b\u3002<\/span>\u305d\u306e\u5f8c\u3001<\/span>4<\/span>\u6708<\/span>6<\/span>\u65e5<\/span>\u3088\u308a<\/span>EC<\/span>\u30b5\u30a4\u30c8<\/span>\u304a\u3088\u3073<\/span>\u5b9f<\/span>\u5e97\u8217<\/span>\u3067<\/span>\u306e<\/span>\u672c\u683c<\/span>\u8ca9\u58f2<\/span>\u304c<\/span>\u958b\u59cb<\/span>\u3055<\/span>\u308c\u308b\u3002<\/span><\/p>\n

\u30e8\u30fc\u30ed\u30c3\u30d1<\/span>\u5e02\u5834<\/span>\u3067\u306f<\/span>\u6bb5\u968e<\/span>\u7684<\/span>\u306a<\/span>\u30ed\u30fc\u30f3\u30c1<\/span>\u3092<\/span>\u4e88\u5b9a<\/span>\u3057<\/span>\u3066<\/span>\u3044\u308b\u3002<\/span>\u307e\u305a<\/span>4<\/span>\u6708<\/span>27<\/span>\u65e5<\/span>\u306e<\/span>\u9031<\/span>\u3088\u308a\u3001<\/span>\u30bb\u30d5\u30a9\u30e9<\/span>\u6b27\u5dde<\/span>\u306e\u300c<\/span>Minis & <\/span>More\u300d<\/span>\u30ab\u30c6\u30b4\u30ea\u30fc<\/span>\u306b<\/span>\u3066<\/span>\u30c8\u30e9\u30d9\u30eb<\/span>\u30b5\u30a4\u30ba<\/span>\u5546\u54c1<\/span>\u3092<\/span>\u5c55\u958b<\/span>\u3057\u3001<\/span>6<\/span>\u7a2e\u985e<\/span>\u306e<\/span>\u30df\u30cb\u30b5\u30a4\u30ba<\/span>SKU<\/span>\u304c<\/span>\u30aa\u30f3\u30e9\u30a4\u30f3<\/span>\u304a\u3088\u3073<\/span>\u540c<\/span>\u30ab\u30c6\u30b4\u30ea\u30fc<\/span>\u3067<\/span>\u8ca9\u58f2<\/span>\u3055<\/span>\u308c\u308b\u3002<\/span><\/p>\n

\u305d\u306e\u5f8c\u3001<\/span>6<\/span>\u6708<\/span>4<\/span>\u65e5<\/span>\u304b\u3089<\/span>6<\/span>\u6708<\/span>7<\/span>\u65e5<\/span>\u306b\u304b\u3051\u3066<\/span>\u30bb\u30d5\u30a9\u30e9\u30a2\u30d7\u30ea<\/span>\u5229\u7528<\/span>\u8005<\/span>\u5411\u3051<\/span>\u306e<\/span>\u5148\u884c<\/span>\u30a2\u30af\u30bb\u30b9<\/span>\u304c<\/span>\u63d0\u4f9b<\/span>\u3055<\/span>\u308c\u3001<\/span>6<\/span>\u6708<\/span>8<\/span>\u65e5<\/span>\u306b<\/span>\u30bb\u30d5\u30a9\u30e9<\/span>\u6b27\u5dde<\/span>\u306e<\/span>EC<\/span>\u30b5\u30a4\u30c8<\/span>\u3067<\/span>\u6b63\u5f0f<\/span>\u8ca9\u58f2<\/span>\u304c<\/span>\u958b\u59cb<\/span>\u3055<\/span>\u308c\u308b\u3002<\/span>\u3055\u3089\u306b<\/span>6<\/span>\u6708<\/span>22<\/span>\u65e5<\/span>\u306e<\/span>\u9031<\/span>\u304b\u3089<\/span>\u306f<\/span>\u5b9f<\/span>\u5e97\u8217<\/span>\u3067<\/span>\u306e<\/span>\u8ca9\u58f2<\/span>\u3082<\/span>\u9806\u6b21<\/span>\u30b9\u30bf\u30fc\u30c8<\/span>\u3059\u308b<\/span>\u4e88\u5b9a<\/span>\u3067<\/span>\u3042\u308b\u3002<\/span><\/p>\n

\u5c55\u958b<\/span>\u5546\u54c1<\/span>\u306b<\/span>\u306f\u3001<\/span>\u30aa\u30fc\u30c9\u30d1\u30eb\u30d5\u30a1\u30e0\u3001<\/span>\u30d8\u30a2\uff06<\/span>\u30dc\u30c7\u30a3<\/span>\u30d5<\/span>\u30ec<\/span>\u30b0<\/span>\u30e9\u30f3<\/span>\u30b9\u30df<\/span>\u30b9\u30c8\u3001<\/span>\u30dc\u30c7\u30a3<\/span>\u30aa\u30a4\u30eb\u3001<\/span>\u30ae\u30d5\u30c8<\/span>\u30bb\u30c3\u30c8\u3001<\/span>\u30c7\u30aa\u30c9\u30e9\u30f3\u30c8<\/span>\u306a\u3069<\/span>\u304c<\/span>\u542b<\/span>\u307e<\/span>\u308c\u308b\u3002<\/span><\/p>\n

\"PHLUR\"<\/span><\/strong><\/h4>\n

\u9999\u308a<\/span>\u306e<\/span>\u30ec<\/span>\u30a4\u30e4\u30ea\u30f3\u30b0<\/span>\u6587\u5316<\/span>\u3092<\/span>\u63d0\u6848<\/span><\/strong><\/h4>\n

\u30d5\u30eb\u30fc\u30eb<\/span>\u306f<\/span>\u8fd1\u5e74\u3001<\/span>\u8907\u6570<\/span>\u306e<\/span>\u9999\u308a<\/span>\u3092<\/span>\u7d44\u307f\u5408\u308f\u305b<\/span>\u3066<\/span>\u697d\u3057\u3080\u300c<\/span>\u30d5\u30ec\u30b0\u30e9\u30f3\u30b9\u30fb<\/span>\u30ef\u30fc\u30c9\u30ed\u30fc\u30d3\u30f3\u30b0\u300d<\/span>\u3068\u3044\u3046<\/span>\u30b3\u30f3\u30bb\u30d7\u30c8<\/span>\u3092<\/span>\u63d0\u5531<\/span>\u3057<\/span>\u3066<\/span>\u3044\u308b\u3002<\/span>\u3053\u308c<\/span>\u306f<\/span>\u9999\u6c34<\/span>\u3092<\/span>\u5358\u4e00<\/span>\u306e<\/span>\u9999\u308a<\/span>\u3068\u3057\u3066<\/span>\u3067\u306f<\/span>\u306a\u304f\u3001<\/span>\u500b\u4eba<\/span>\u306e<\/span>\u30b9\u30bf\u30a4\u30eb<\/span>\u3084<\/span>\u6c17\u5206<\/span>\u306b<\/span>\u5fdc<\/span>\u3058<\/span>\u3066<\/span>\u91cd\u306d\u3066<\/span>\u697d\u3057\u3080<\/span>\u65b0\u3057\u3044<\/span>\u9999\u308a<\/span>\u306e<\/span>\u4f53\u9a13<\/span>\u3092<\/span>\u63d0\u6848<\/span>\u3059\u308b<\/span>\u3082\u306e<\/span>\u3060\u3002<\/span><\/p>\n

\u30d5\u30eb\u30fc\u30eb<\/span>\u306e<\/span>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/span>\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001<\/span>\u30af\u30ea<\/span>\u30bb\u30fc\u30eb\u30fb<\/span>\u30ea\u30e0\uff08<\/span>Chriselle <\/span>Lim\uff09<\/span>\u306f<\/span>\u4eca\u56de<\/span>\u306e<\/span>\u5c55\u958b<\/span>\u306b\u3064\u3044\u3066<\/span>\u6b21<\/span>\u306e<\/span>\u3088\u3046<\/span>\u306b<\/span>\u30b3\u30e1\u30f3\u30c8<\/span>\u3057<\/span>\u3066<\/span>\u3044\u308b\u3002<\/span><\/p>\n

\u300c<\/span>\u4eca\u65e5\u3001<\/span>\u30d5\u30ec\u30b0\u30e9\u30f3\u30b9<\/span>\u306f<\/span>\u975e\u5e38<\/span>\u306b<\/span>\u30d1\u30fc\u30bd\u30ca\u30eb<\/span>\u306a<\/span>\u5b58\u5728<\/span>\u3067\u3059\u3002<\/span>\u8a00\u8449<\/span>\u3092<\/span>\u767a\u3059\u308b<\/span>\u3053\u3068<\/span>\u306a\u304f\u3001<\/span>\u4eba\u3005<\/span>\u304c<\/span>\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3<\/span>\u3084<\/span>\u8a18\u61b6\u3001<\/span>\u6c17\u5206<\/span>\u3092<\/span>\u8868\u73fe<\/span>\u3059\u308b<\/span>\u624b\u6bb5<\/span>\u3067\u3082<\/span>\u3042\u308a<\/span>\u307e\u3059\u3002<\/span>\u30bb\u30d5\u30a9\u30e9<\/span>\u3068<\/span>\u306e<\/span>\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/span>\u306f\u3001<\/span>PHLUR<\/span>\u306e<\/span>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/span>\u3092<\/span>\u7bc9\u304f<\/span>\u3046\u3048<\/span>\u3067<\/span>\u5927\u304d\u306a<\/span>\u5f79\u5272<\/span>\u3092<\/span>\u679c\u305f\u3057\u3066<\/span>\u304d<\/span>\u307e<\/span>\u3057\u305f\u3002<\/span>\u305d\u3057\u3066<\/span>\u4eca\u56de\u3001<\/span>\u30e8\u30fc\u30ed\u30c3\u30d1<\/span>\u3068<\/span>\u30e1\u30ad\u30b7\u30b3<\/span>\u3078<\/span>\u5c55\u958b<\/span>\u3059\u308b<\/span>\u3053\u3068<\/span>\u306f\u3001<\/span>\u79c1<\/span>\u305f\u3061<\/span>\u306e<\/span>\u30b0\u30ed\u30fc\u30d0\u30eb<\/span>\u306a<\/span>\u6b69\u307f<\/span>\u306b\u304a\u3044\u3066<\/span>\u65b0\u305f<\/span>\u306a<\/span>\u610f\u5473<\/span>\u3092<\/span>\u6301\u3064<\/span>\u91cd\u8981<\/span>\u306a<\/span>\u7ae0<\/span>\u3068\u306a\u308a<\/span>\u307e\u3059\u3002<\/span>\u3053\u308c\u3089\u306e<\/span>\u5e02\u5834<\/span>\u306b<\/span>\u306f<\/span>\u9999\u308a<\/span>\u3078<\/span>\u306e<\/span>\u6df1\u3044<\/span>\u7406\u89e3<\/span>\u304c<\/span>\u3042\u308a<\/span>\u307e\u3059\u3002<\/span>\u4eba\u3005<\/span>\u304c<\/span>\u65e5\u5e38\u751f\u6d3b<\/span>\u3084<\/span>\u81ea\u5206<\/span>\u81ea\u8eab<\/span>\u306e<\/span>\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3<\/span>\u306e<\/span>\u4e00\u90e8<\/span>\u3068\u3057\u3066<\/span>\u30d5\u30ec\u30b0\u30e9\u30f3\u30b9<\/span>\u3092<\/span>\u697d<\/span>\u3057<\/span>\u3093\u3067<\/span>\u3044\u308b<\/span>\u4eca\u3001<\/span>\u3088\u308a<\/span>\u30d1\u30fc\u30bd\u30ca\u30eb<\/span>\u3067<\/span>\u30ec\u30a4<\/span>\u30e4\u30fc\u30c9<\/span>\u3055<\/span>\u308c<\/span>\u305f<\/span>\u9999\u308a<\/span>\u306e<\/span>\u697d\u3057\u307f<\/span>\u65b9<\/span>\u3092<\/span>\u7d39\u4ecb<\/span>\u3067\u304d\u308b<\/span>\u3053\u3068<\/span>\u3092<\/span>\u3068\u3066\u3082<\/span>\u697d\u3057\u307f<\/span>\u306b\u3057<\/span>\u3066\u3044<\/span>\u307e\u3059\u3002\u300d<\/span><\/p>\n

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