Tag: DTC

Glossier partners with major beauty store, Sephora to revive the brand

Glossier partners with major beauty store, Sephora to revive the brand
Glossier in decline, fired 27 employees

Social media-born New York-based makeup brand “Glossier” is undergoing changes because of its inefficiency to keep up with evolving beauty industry.

Glossier laid off 24 employees on August 2nd, 2022. They also plan to add about 20 new employees, including leadership levels in the second half of this year as it transitions to an omnichannel model with major retailers in the United States and Canada.