Audience

オーディエンススナップショット

Oui Speak Fashion reaches a high-intent professional audience actively engaged with the global fashion & beauty industry — across editorial, social, and email.

Oui Speak Fashion Global & Japan

Combined performance metrics across OSF Global (English) and OSF Japan editions, including owned platforms and external distribution partners.

Total Monthly Reach
2.0M
Estimated combined reach
Monthly PV + Content Reach
1.6M
Website + external distribution
Monthly Unique Users
680K
Global & Japan editions
Newsletter Subscribers
10K+
Daily & weekly editions

Instagram Performance

Combined audience across our two Instagram accounts — the primary channel for brand visibility and audience engagement.

Combined Followers
116K+
@ouispeakfashion + @ouispeakfashion_jp
@ouispeakfashion
111.6K
Global edition (English)
@ouispeakfashion_jp
5.3K
Japan edition
Fashion Weeks · Luxury · Beauty · Culture

Who Reads Oui Speak Fashion

Our audience consists of decision-makers — brand directors, PR professionals, fashion executives, buyers, and culturally engaged consumers.

32%
Fashion & Brand Executives
25%
PR & Communications
22%
Beauty & Lifestyle Professionals
21%
Buyers, Retail & Luxury

Reader Interests

Fashion Weeks Fashion Business Luxury Travel & Wellness Designer Brands Sustainability Fashion & Beauty Tech AI & Retail Innovation Global Trends

Audience Breakdown

Data based on Google Analytics (December 2025), covering both OSF Global and Japan editions.

50%
Female
48%
Male
2%
Prefer Not to Say

Age Group

35–4435%
45–5530%
25–3428%
18–2410%
55–646%
65+2%

Top Countries

U.S. & Canada60.0%
UK & Europe33.0%
Singapore11.5%
Japan11.0%
Other Countries2.0%
80+ Countries · 3 Continents · Global Influence

Global Presence Across 3 Continents

Readers across 80+ countries, with the highest concentration in fashion-capital cities.

60%
U.S. & Canada
New York, Los Angeles, Toronto, Montreal
33%
UK & Europe
London, Paris, Milan, Berlin
11.5%
Singapore
Southeast Asia Hub
11%
Japan
Tokyo, Osaka

* Data based on December 2025 Google Analytics. Monthly figures may vary by season and campaign activity.
Content reach includes distribution via Google News (US & Japan), Gunosy, au Service Today, News Lite, and Voicy.