On October 20, Moncler hosted a spectacular fashion event, “The City of Genius,” in Shanghai, China, marking a grand finale for Shanghai Fashion Week.
Moncler has consistently embraced the theme of “Genius” each year, using its collections to showcase creative power to the world. This year’s event took place in a massive, 30,000-square-meter historic site, once a shipyard along Shanghai’s iconic Huangpu River. This transformed space became the “City of Genius,” a creative urban landscape where fashion, music, art, and technology seamlessly converged in an unprecedented showcase of innovation.
Over 8,000 guests attended the event in the historic CSSC Pavilion in Shanghai. Among the attendees were global celebrities such as Rihanna, Naomi Campbell, Anne Hathaway, and Leah Dou. Attendees were treated to innovative collections crafted by artists across 10 unique spaces, each reflecting different inspirations that collectively formed a true “creative city.”
One of the highlights of the event was a mesmerizing installation by renowned Chinese artist Xu Bing, as well as a film featuring Moncler’s global brand ambassador, Leah Dou. The event culminated with a live performance by Henry Lau, blending traditional Peking opera with modern pop culture, leaving the audience captivated by the fusion of the two worlds.
The event featured collaborations from 10 prominent designers and artists, each contributing their creative vision to the overall concept. Participants included Edward Enninful OBE, FRGMT by Hiroshi Fujiwara, Gilga Farm by Donald Glover, LuLu Li, Mercedes-Benz by Nigo, Palm Angels, A$AP Rocky, Willow Smith, and a special showcase by Rick Owens and Jil Sander, all coming together to bring “The City of Genius” to life.
Moncler’s creative future continues to expand, not only in the world of fashion but also through its fusion with art, music, and technology. “The City of Genius” stood as a shining example of this evolution, illuminating the night sky of Shanghai.
Additionally, the collections from Moncler Genius, presented during the City of Genius event, are set to be released sequentially from 2024 to 2025, starting with Moncler x Lulu Li on October 24, 2024.
