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On March 30, American global lifestyle brand Tommy Hilfiger announced that it has appointed Travis Kelce—one of the most prominent figures in both professional football and pop culture—as its Global Brand Ambassador and Creative Collaborator.
On March 30, the British luxury accessories brand Jimmy Choo unveiled “Paradise Cove,” the campaign for its Riviera 2026 capsule collection.
On March 25, London-based brand COS staged its first-ever runway show in South Korea, held in Seoul.
On March 26, Off-White™ announced the launch of its new project, “10×10: Off-White™ Icons Reimagined.”
On March 26, Swedish fashion company H&M Group announced its Annual and Sustainability Report for 2025.
On March 27, American fashion brand GUESS announced the second chapter of its Spring/Summer 2026 global campaign featuring Stray Kids’ Hyunjin, who serves as the brand’s global ambassador.
On March 27, Lancôme—long recognized for pioneering a science-driven approach to skincare—announced the launch of its new skincare line, Absolue Longevity MD.
On March 24, global private equity firm Advent International announced that it has signed a definitive agreement to acquire a majority stake in Los Angeles-based premium body care brand Salt & Stone. Financial terms of the transaction were not disclosed.
On March 23, The Estée Lauder Companies Inc. announced in an official statement that it is in discussions with the Spain-based beauty company Puig regarding a potential business combination.
On March 16, Christian Dior Couture and UNESCO renewed their partnership to advance the empowerment of women leaders and the transmission of savoir-faire.
On March 17, San Francisco-based startup Rubi announced that it has raised $7.5 million in funding and secured multi-year offtake agreements worth over $60 million with leading fashion brands and manufacturers.
On March 18, U.S. department store giant Macy’s, Inc. reported its full-year 2025 results, with comparable sales rising 1.5% year-over-year, marking a return to growth.
The third edition of Vietnam’s largest textile and apparel trade fair, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT 2026), concluded its three-day run in Ho Chi Minh City from 26 to 28 February 2026.
On March 27, American fashion brand GUESS announced the second chapter of its Spring/Summer 2026 global campaign featuring Stray Kids’ Hyunjin, who serves as the brand’s global ambassador.
On March 26, Mulberry announced the appointment of British designer Christopher Kane as Creative Director of Women’s Ready-to-Wear.
Swiss premium sportswear brand On announced a major organizational restructuring on March 25, marking its transition into the next phase of growth.
Pitti Uomo has announced that DSM Kei Ninomiya will participate as Guest Designer at its 110th edition, set to take place in Florence from June 16 to 19, 2026.
On March 24, French fashion house Courrèges announced that its artistic director, Nicolas Di Felice, will step down from his role. According to the brand’s statement, he is leaving “to focus on personal projects.”
On March 23, luxury e-commerce leader Net-a-Porter announced the brands selected for the 2026 edition of its emerging designer mentorship program, The Vanguard.
On February 9, the Council of Fashion Designers of America (CFDA) announced the launch of the CFDA & OpenAI Innovation Hub, a new initiative established in partnership with OpenAI.
On February 4, Osmo, a digital fragrance design company, announced that it has completed a $70 million Series B funding round.
On January 27, Phia, an AI shopping agent co-founded by Phoebe Gates, the daughter of Bill Gates, announced that it has raised $35 million in a Series A round, valuing the company at $185 million.
The world’s largest retail industry conference, NRF Retail’s Big Show 2026, has opened in New York. On the first day, the world’s largest luxury group, LVMH, took the stage under the theme “The Fusion of Craft and Intelligence,” presenting its vision for luxury in the age of AI—not as a set of tactics, but as a guiding philosophy.
On December 10, Shopify, one of the world’s largest independent e-commerce platforms, announced the launch of Shopify Agentic Storefronts, a new solution designed to enable next-generation shopping experiences on AI platforms.
On December 11, SuperCircle announced that it has raised $24 million in Series A funding, led by Foundry, with participation from BBG Ventures, Renewal Fund, and Elemental Impact.
On March 17, San Francisco-based startup Rubi announced that it has raised $7.5 million in funding and secured multi-year offtake agreements worth over $60 million with leading fashion brands and manufacturers.
