SKIMS announced on July 27 that Tracy Nguyen has been promoted to Chief Communications Officer, expanding her leadership responsibilities across the company.
Nguyen will continue to lead SKIMS’ global communications while taking on broader oversight of entertainment, sports, and brand partnerships. The expanded remit brings the brand’s communications and cultural initiatives under a more integrated leadership structure.
Summary
- SKIMS has promoted Tracy Nguyen to Chief Communications Officer, expanding her responsibilities across global communications, entertainment, sports, and brand partnerships.
- Nguyen will remain Co-General Manager of NikeSKIMS while overseeing brand collaborations, cultural activations, and celebrity, talent, and sports partnerships.
- She joined SKIMS in 2024 and brings more than 25 years of experience across fashion, beauty, entertainment, and consumer goods.
Continuing Her Leadership Role at NikeSKIMS
Nguyen joined SKIMS in 2024 as Executive Vice President of Communications and Entertainment. Since then, she has led the brand’s global communications strategy and helped strengthen its presence within the broader cultural landscape.
Among her most significant contributions has been her role in developing the partnership between Nike and SKIMS. Nguyen was a key figure in bringing the collaboration to fruition and was named Co-General Manager of NikeSKIMS in 2025.
Following her promotion, she will retain that position while overseeing SKIMS’ global communications, brand collaborations, and cultural activations. She will also lead the development of celebrity, talent, and sports partnerships as the company further establishes itself at the intersection of fashion, culture, and entertainment.
A Relationship Built From the Brand’s Earliest Days
Kim Kardashian, Chief Creative Officer and Co-founder of SKIMS, reflected on Nguyen’s involvement since the brand’s earliest stages.
“From her time as a trusted advisor across my entire brand portfolio — when SKIMS was just an idea — to joining SKIMS in a formal executive capacity more than two years ago, Tracy has been an incredible partner and leader,” said Kardashian. “She understands the brand at its core — how to protect it, grow it, and put it in front of the right audiences at the right moments. This well-deserved promotion reflects the trust that Jens and I have in Tracy’s strategic and creative thinking.”
Jens Grede, CEO and Co-founder of SKIMS, also highlighted Nguyen’s instincts and judgment within the industry.
“Tracy has proven time and again that she has one of the sharpest instincts in the industry,” said Grede. “Expanding her role to give her broader oversight across SKIMS’ global communications, entertainment, sports, and brand partnerships feels like the most natural next step. We’re excited to see the incredible ways she’ll continue to help us grow.”
More Than 25 Years of Industry Experience
Nguyen brings more than 25 years of experience spanning fashion, beauty, entertainment, and consumer goods. Before joining SKIMS, she served as Chief Brand Officer of KKW Brands from 2017, working closely with Kardashian across her portfolio.
She also co-founded Industry Public Relations, which she led for more than a decade, and previously held leadership positions at People’s Revolution, 5W Public Relations, and Sunshine Sachs.
Her client roster has included Vivienne Westwood, Agent Provocateur, Paco Rabanne, adidas, Evian, MTV, Universal Music Group, and Universal Pictures, among others.
Commenting on her promotion, Nguyen said: “I’m so grateful to Kim and Jens for their trust, leadership and partnership,” said Nguyen. “SKIMS has already redefined what is possible and with so much more ahead, I couldn’t be more excited to continue building together with our incredibly talented team.”
By bringing global communications, entertainment, sports, and brand partnerships together under Nguyen’s expanded remit, SKIMS is reinforcing its leadership structure as it continues to build its presence beyond fashion and across the wider cultural landscape.
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