U.S.-based technology company Snap Inc. unveiled its new augmented reality (AR) glasses, SPECS, at Augmented World Expo 2026 (AWE 2026) in Paris on June 16.
AI
Exploring how artificial intelligence is transforming the fashion and luxury industries — from AI-generated design and virtual styling to retail automation, personalization, and creative innovation.
French beauty giant L’Oréal announced a strategic collaboration with OpenAI, the company behind ChatGPT, on June 17 during VivaTech 2026 in Paris.
On May 29, AI-powered shopping app Phia announced that it has secured $35.5 million in Series A funding.
U.S. tech giant Google has unveiled a new shopping feature that could fundamentally transform the structure of online commerce: “Universal Cart.”
On May 13, the Council of Fashion Designers of America (CFDA) announced the launch of “Innovation Hub,” a new initiative developed in partnership with OpenAI to support AI adoption across the fashion industry.
On March 17, French beauty company L’Oréal announced the expansion of its AI partnership with U.S.-based semiconductor leader NVIDIA. The initiative aims to fundamentally redefine beauty and skincare development through AI-driven computational chemistry.
On February 9, the Council of Fashion Designers of America (CFDA) announced the launch of the CFDA & OpenAI Innovation Hub, a new initiative established in partnership with OpenAI.
On October 14, The Estée Lauder Companies Inc. announced the opening of its new hub, La Maison des Parfums, on Rue Volney in Paris’s 2nd arrondissement.
On July 25, OpenFashion Inc., a company promoting the fusion of fashion and technology, announced the results of the “TOKYO AI Fashion Week 2025 A/W Contest,” a fashion design competition utilizing generative AI.








