On May 29, AI-powered shopping app Phia announced that it has secured $35.5 million in Series A funding. The round attracted a broad roster of celebrity investors and prominent technology executives, further strengthening the company’s position within the rapidly growing AI commerce sector.
Summary
- AI shopping app Phia has raised $35.5 million in a Series A funding round.
- Total funding now stands at $43.5 million, with notable investors including Alix Earle, Sydney Sweeney, and Alexandre Arnault joining the company.
- Since launching in April 2025, Phia has grown to more than 1.5 million users and over 9,600 brand partners.
- The platform uses AI to support purchasing decisions through price comparison, resale value analysis, and real-time price tracking.
- Phia continues to strengthen its position as one of the emerging players at the intersection of technology, fashion, and commerce.
Phia was co-founded by Phoebe Gates and entrepreneur and climate activist Sophia Kianni. Gates is also known as the daughter of Microsoft founder Bill Gates and philanthropist Melinda French Gates.
The company’s AI-powered shopping platform helps consumers make more informed purchasing decisions by comparing prices across both retail and resale marketplaces.
Today, Phia partners with more than 9,600 brands and maintains a database of over 350 million products. The platform also offers a shopping agent feature that helps users calculate resale value, track price fluctuations, apply discount codes, and discover lower-priced alternatives.
The latest funding round was led by Notable Capital, Khosla Ventures, and Kleiner Perkins. Combined with the company’s previous $8 million seed round in 2025, Phia’s total funding has now reached $43.5 million.
The company was reportedly valued at $185.5 million as of January 2026, marking significant growth just over a year after its launch.
High-Profile Investors Join the Company
The latest round has generated considerable attention due to the participation of prominent figures from the fashion, entertainment, and technology industries.
New investors include Alix Earle, Khloé Kardashian, Sydney Sweeney, Jessica Alba, Paris Hilton, Priyanka Chopra Jonas, Karlie Kloss, Ashley Graham, Mindy Kaling, Olivia Culpo, Ice Spice, and Alexandre Arnault, among others.
The round also attracted leading figures from the technology sector, including Robinhood co-founder and CEO Vladimir Tenev, Meta Head of Product Naomi Gleit, Linktree co-founder Alex Zaccaria, and ElevenLabs co-founder Mati Staniszewski.
Notably, the company’s previous seed round included backing from Kris Jenner, Hailey Bieber, Sara Blakely, and Michael Rubin.
Surpassing 1.5 Million Users Within a Year of Launch
Since its official launch in April 2025, Phia has grown to more than 1.5 million users. The company was also recognized as one of TIME magazine’s Best Inventions, underscoring its growing influence in the consumer AI space.
Investment in AI-powered commerce platforms has accelerated globally in recent years, and Phia has emerged as one of the notable startups helping shape the category.
While traditional price-comparison services largely function as search tools, Phia is expanding its platform by leveraging AI to evaluate product value, analyze purchasing options, and provide personalized recommendations designed to help consumers make smarter buying decisions.
As competition intensifies in the AI-powered personal shopping assistant market, the company is positioning itself at the intersection of fashion, resale, and technology. The latest funding round highlights growing investor confidence in AI’s potential to transform how consumers discover, evaluate, and purchase products.
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