Off-White™, the fashion label founded in 2013 by the late Virgil Abloh, has unveiled TIME, the brand’s first-ever watch collection. It launches worldwide on July 7, 2026, with sales in Japan beginning the same day.
Launches
The latest product launches, brand debuts, capsule drops, and new releases across the fashion, luxury, beauty, and lifestyle industries.
Diesel Fragrances has launched ONLY DESIRE, the house’s first feminine fragrance created under the creative direction of Glenn Martens, with Dove Cameron as its global ambassador.
Los Angeles-based luxury fashion house AMIRI has unveiled its limited-edition Tournament Collection, a capsule release created in celebration of the 2026 FIFA World Cup.
U.S. skincare brand Sweet July has announced its launch on Ulta.com, the e-commerce platform of leading beauty retailer Ulta Beauty, effective June 17.
Italian luxury house FENDI unveiled a new global campaign on June 16, spotlighting its iconic Baguette® bag, a symbol of the Maison’s craftsmanship and spirit of self-expression.
This week saw a wave of noteworthy projects unveiled by fashion, beauty, and lifestyle brands around the world. The OSF editorial team has curated the most compelling collaborations and launches of the week, selected through the lens of both business and culture.
On June 1, ZARA announced a multi-season collaboration with London-based lifestyle brand Caramel.
Global fashion brand Coach has announced the launch of the Coach | Brain Dead Capsule Collection, a collaboration with Los Angeles-based creative collective and cultural lifestyle brand Brain Dead.
French luxury maison Longchamp has unveiled a new edition of its iconic “Le Pliage®” bag, titled “Greetings from New York,” celebrating two decades of creative collaboration with American designer Jeremy Scott.
On May 28, Canadian luxury outerwear brand Mackage unveiled its 2026 World Cup capsule collection in collaboration with the Croatian Football Federation, HNS (Hrvatski Nogometni Savez).