American global lifestyle brand Tommy Hilfiger has named Zhou Guanyu — China’s first-ever Formula 1® driver and reserve driver for the Cadillac Formula 1® Team — as its newest global brand ambassador.
Ambassadors
Coverage of global ambassadors, celebrity partnerships, and influential figures driving brand visibility, cultural relevance, and luxury marketing strategies worldwide.
On July 7, Swiss fine watchmaking manufacture Jaeger-LeCoultre has announced the internationally acclaimed artist and actress IU as its new global ambassador.
British high jeweler GRAFF has announced the appointment of Jung Kook, a member of the globally renowned pop group BTS, as its new Global Brand Ambassador.
Italian fashion brand DSQUARED2 has announced the appointment of Spanish music sensation Bad Gyal as its new Global Brand Ambassador.
Korean skincare brand Anua has announced Kendall Jenner as its first-ever global brand ambassador. Alongside the appointment, the brand is launching a global campaign centered on its PDRN Collagen Glow Facial Serum Spray.
Paris-based diamond jewelry house Messika has announced the appointment of South Korean actor and model Lee Soo Hyuk as its newest Maison Ambassador.
Italian luxury menswear house ZEGNA has announced the appointment of French football star Ousmane Dembélé, forward for Paris Saint-Germain and the French national team, as its new Global Brand Ambassador.
On May 4, French luxury maison Louis Vuitton announced that it has appointed Olympic figure skater Alysa Liu as its new House Ambassador.
Italian luxury house Gucci has announced the appointment of Ningning, a member of K-pop group aespa, as its new global brand ambassador.
Chanel has named Jacob Elordi as the new face of Bleu de Chanel, marking a new chapter for one of the brand’s most recognizable men’s fragrances. Launched in 2010, the scent has become a core pillar of the house with strong global visibility.