Paris-based high jewelry maison Messika has announced Korean actor Kim You-Jung as its new house ambassador.
With a career spanning more than 20 years, Kim You-Jung moves through the present on her own terms — a spirit that resonates deeply with the sense of freedom Messika holds dear.
Summary
- Messika names actor Kim You-Jung as its new house ambassador
- The partnership grew out of the July 2026 opening of the Messika boutique at Shinsegae Gangnam in Seoul
- She will represent the maison across upcoming global campaigns and major international events
- Founder and artistic director Valérie Messika praises her singular expression of “freedom”
A Leading Korean Actor Who Embodies a Free Spirit
Kim You-Jung revealed her talent from a young age in acclaimed titles such as Dong Yi and The Moon Embracing the Sun, establishing herself as a leading actor with Love in the Moonlight. She has since gained international recognition through the Netflix film 20th Century Girl and the series My Demon.
In her latest role, the TVING original series Dear X, she plays a complex character whose flawless expression conceals a cold nature within — proof, once again, of her exceptional craft. Long beloved by audiences, her presence aligns closely with the contemporary spirit Messika champions.
From a Seoul Boutique Opening to a Formal Partnership
Her journey with the maison began in July 2026, when she appeared as a special guest at the opening event for the Messika boutique at Shinsegae Gangnam in Seoul. Following that symbolic collaboration, the two have now entered a formal partnership.
Valérie Messika commented: “What draws me to You-Jung is the way she naturally embodies elegance, sincerity and a bold, multifaceted quality. She truly represents her generation and perfectly reflects the contemporary spirit of Messika. And she has a special talent for elevating the value of ‘freedom’ into an artistic expression that is entirely her own.”
Kim You-Jung. Courtesy of Messika
Representing the Maison Across Global Campaigns
As house ambassador, Kim You-Jung will represent Messika across upcoming global campaigns and major international events. With her appointment, the maison steps into a new chapter alongside a talent rich in creativity and range.
Founded in 2005 by Valérie Messika, the maison has reinvented traditional diamond jewelry, pairing exceptional craft and uncompromising quality with fashionable, contemporary design. Beloved by celebrities worldwide, it continues to evolve — staging high jewelry runway shows during Paris Fashion Week.
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