Marc Jacobs has unveiled its new fall campaign “JOY,” a project that powerfully defines fashion as a form of self-expression. Inspired by Marc Jacobs’ own runway notes, the campaign embodies a creative philosophy grounded in individuality, blending fashion with art, experience, and storytelling.
The Fall 2025 collection features pieces crafted from luxurious suede, bold footwear designs, new handbags, and striking ready-to-wear looks. At the center of the lineup is the season’s highlight, the new handbag “The Cristina.” Defined by its sculptural silhouette, the piece is designed to add modern elegance to everyday moments.
Also debuting this season is the “72 Spring Sneaker,” a design that draws inspiration from vintage styles while fusing sporty heritage with a feminine edge. The ready-to-wear collection as a whole embraces a wide range of aesthetics from uptown sophistication to downtown edge, capturing the multifaceted personality of the Marc Girl.
The campaign visuals were directed and photographed by Nick Newbold, with styling by Stella Greenspan. Serving as muses are Mona Tougaard, Xiao Wen Ju, and Diana Silvers, who together portray the unfiltered beauty of New York City, transforming hidden corners of the city into cinematic fashion moments.
Adding further depth, the campaign incorporates the work of artists David Shrigley, Hattie Stewart, and Derrick Adams. Each brings a bold interpretation of “JOY,” weaving in elements that range from ironic humor to pop surrealism.
These visuals also foreshadow the upcoming limited capsule collection, set to launch in September. The collaboration items reinterpret wardrobe staples as wearable art, infusing everyday fashion with a sense of joy.
Copyright © 2025 Oui Speak Fashion. All rights reserved.