On November 18, Moncler unveiled its first collaboration with Jil Sander, introducing the new “MONCLER + JIL SANDER” collection. Merging the distinct sensibilities of both houses, the collection is built on a shared reverence for nature and a refined minimalist vision, uniting outdoor functionality with the quiet strength of contemporary fashion.
Reimagining Nature’s Curves Through a Modern Lens
This collection is imbued with the soft, organic lines found in the natural world. Snow-dusted mountains, gently rolling hills, the subtle arc of tree branches, and the rounded form of river stones all serve as sources of inspiration. These natural contours are translated into sculptural down jackets, curved skirts, and cardigans with supple, voluminous silhouettes.
The delicate curves crafted into silver-toned pins further echo this theme, subtly referencing the Moncler logo and weaving the brand’s identity into the pieces with understated sophistication.
Where Minimalist Beauty Meets Technical Precision
Jil Sander’s iconic minimalism is reflected throughout the material palette. Soft double wool, washed cotton twill, and long-hair wool that moves fluidly with each step bring the quiet texture of nature to the forefront.
These materials are enhanced by Moncler’s high-performance insulation technology, resulting in a harmonious blend of luxury and functionality—softness balanced with strength. Layering airy nylon over wool introduces a fresh, modern approach to winter dressing.
A Digital Studio Crafted a World of “Quiet Wilderness”
The visual campaign was created within a digital studio, set against expansive projections of natural landscapes. Towering pine forests and snow-covered mountains nod to Moncler’s alpine heritage, while the models’ serene presence within these scenes adds a compelling sense of stillness. Fabrics that appear to ripple like wind-swept surfaces evoke nature’s inherent elegance, expressed through a refined fashion vocabulary.
This collaboration was first unveiled in 2024 at Moncler’s immersive project “The City of Genius” in Shanghai. There, models walked in a circular loop surrounded by 360-degree screens projecting breathtaking natural imagery, appearing almost as if they existed within the landscape itself. The audience found themselves fully absorbed in this atmospheric experience.
The collection is now available at select Moncler boutiques, Moncler’s official online store, and major Jil Sander locations, including the brand’s official e-commerce site.
All visuals from the “MONCLER + JIL SANDER” collection can be viewed in the gallery below.
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