On February 27, the Italian-born lifestyle brand AUTRY announced the appointment of Changbin of the K-pop group Stray Kids as its first-ever global brand ambassador.
The Paris-based Maison ALAÏA has unveiled its Winter Spring 26 campaign, photographed by Steven Meisel, one of the most influential photographers in the history of fashion.
On February 26, Marni presented its Fall/Winter 2026 collection at Milan Fashion Week.
On February 26, Paris-based accessible luxury group SMCP announced its full-year results for 2025.
On February 26, Prada presented its Fall/Winter 2026 collection at Milan Fashion Week.
On February 26, Max Mara presented its Fall/Winter 2026 collection at Milan Fashion Week.
On February 25, New York–founded global brand Coach unveiled its Spring 2026 campaign, “Explore Your Story.”
The Spanish luxury house Loewe has announced that actor Théodore Pellerin has been appointed as its newest brand ambassador.
Los Angeles–based luxury brand AMIRI celebrated the opening of its first European flagship boutique in Milan with an exclusive in-store event, followed by a private dinner and after-party.
On February 25, Etro presented its Fall/Winter 2026 collection at Milan Fashion Week.









