On July 23, American Eagle announced the appointment of actress Sydney Sweeney as the new muse for its Fall 2025 campaign.
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Giorgio Armani, the iconic fashion house founded in Milan in 1975, is celebrating its 50th anniversary this year.
Ralph Lauren, the iconic American fashion brand, has launched a limited-edition capsule collection titled Polo Ralph Lauren for Oak Bluffs, inspired by the historical Black summer community of Oak Bluffs in Martha’s Vineyard, Massachusetts.
On July 22, Kim Kardashian’s loungewear brand SKIMS announced its official partnership with League One Volleyball (LOVB), a professional women’s volleyball league in the United States.
On July 22, leading private equity firm TSG Consumer announced it had reached a definitive agreement to acquire the rapidly growing fragrance brand PHLUR.
Luxury home furnishings brand RH (formerly Restoration Hardware) has officially opened its first flagship store in Quebec: RH Montreal, The Gallery at Royalmount.
The French maison Longchamp has unveiled its first-ever beach club, the LONGCHAMP BEACH CLUB, in the upscale Tuscan resort town of Forte dei Marmi, Italy.
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On August 6, U.S.-based beauty company e.l.f. Beauty announced its financial results for the first quarter of fiscal year 2026, ending June 30, 2025.
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The August 2025 issue of Vogue US has ignited a heated debate across social media after it was revealed that an advertisement for Guess featured a model entirely generated by artificial intelligence.
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On August 5, German fashion brand Hugo Boss announced its financial results for the second quarter of 2025.
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On August 4, Chinese ultra-fast fashion giant Shein was fined €1 million by Italian authorities over misleading environmental claims—commonly referred to as greenwashing.
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Global music icon Rihanna’s beauty brand Fenty Beauty, along with its skincare line Fenty Skin, is set to enter the Indian market officially on August 7 (local time).
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Quince, the U.S.-based brand known for offering high-quality products at accessible prices, has raised $200 million in a new funding round, pushing its valuation past $4.5 billion, according to a report by Bloomberg.
With the recent departure of Anna Wintour, the iconic figure of the fashion world, from her role as Editor-in-Chief of U.S. Vogue, speculation has been mounting both inside and outside the industry over who will succeed her.
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On July 16, Officina Profumo-Farmaceutica di Santa Maria Novella, the Florence-based heritage fragrance brand, announced that Ludivine Pont will assume the role of Chief Executive Officer effective September 1, 2025.
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Italian fashion house Marni has named Belgian designer Meryll Rogge as its new creative director, following the 2025 departure of Francesco Risso after nearly a decade at the helm.
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On June 30, luxury fashion house Gucci announced that Lee Know of the globally acclaimed K-pop group Stray Kids has been appointed as its new global brand ambassador.
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On June 26, it was revealed that Anna Wintour, who has long led the editorial direction of US Vogue, has begun the search for a new Head of Editorial Content to oversee the day-to-day editorial operations of the American edition.
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On June 24, beauty brand Glossier, a favorite among millennial consumers, announced that its Chief Executive Officer, Kyle Leahy, will step down from her role at the end of 2025.
On July 25, OpenFashion Inc., a company promoting the fusion of fashion and technology, announced the results of the “TOKYO AI Fashion Week 2025 A/W Contest,” a fashion design competition utilizing generative AI.
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Katia de Lasteyrie, who led innovation for years at the Watches & Jewelry division of LVMH, has launched her own brand SPKTRL, a concept that merges high jewelry craftsmanship with cutting-edge technology.
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On June 20, Meta announced a new collaboration with Oakley, introducing a brand-new product category: Oakley Meta Glasses, a performance AI eyewear designed to unlock human potential through the fusion of sports and technology.
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On June 12, Yahoo unveiled a new AI-powered feature called “Catch Up” for its official mobile app (iOS/Android), designed to revolutionize the user experience of managing email inboxes.
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On June 11, L’Oréal Groupe announced a strategic partnership with U.S.-based AI chipmaker NVIDIA to accelerate the use of AI in the beauty industry.
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As the world generates more than 92 million tons of textile waste annually, a breakthrough is on the horizon for polyester-cotton blends, which have long been considered nearly impossible to recycle.
On July 14, Loro Piana, the high-end cashmere brand, was placed under court-appointed administration for one year by a Milan court due to allegations of labor exploitation within its supply chain.
