On February 24, London-based fashion brand COS unveiled its Spring/Summer 2026 campaign. The campaign features actor Alexander Skarsgård, Park Gyuyoung, and models Vittoria Ceretti and Park Taemin. Spanning different cultures and disciplines, the four talents embody the brand’s timeless aesthetic.
The campaign was photographed by Karim Sadli in an intimate studio setting in London. The resulting portraits convey a quiet tension and introspective mood that define the season’s visual narrative. Styling was overseen by Jane How, with hair by Anthony Turner and makeup by Lynsey Alexander.
Quiet Strength in a Modern Wardrobe
This season’s collection is rooted in exceptional craftsmanship and enduring style. Through elevated materials, precise tailoring, and meticulous attention to detail, it evolves the modern wardrobe with a refined and considered approach.
A palette centered on subdued neutrals sets the tone, with monochrome looks taking the spotlight. Supple leather, crocodile-embossed finishes, and breathable linen add depth and dimension, while heritage motifs such as pinstripes and herringbone are reinterpreted with a contemporary sensibility.
Drawing inspiration from the effortless elegance of 1980s styling, the collection is composed of coordinated sets, statement outerwear, and refined layering pieces. Tailoring forms the foundation, with classic codes reimagined through modern volumes and proportions. Strong shoulder lines and high necklines lend a sense of empowerment, while fluid silhouettes introduce lightness and movement.
Outerwear serves as a cornerstone of the collection. An oversized trench coat with a waist-defining belt leads the lineup, alongside a herringbone balmacaan coat and a supple leather aviator jacket in the menswear offering. Elements of utility and sportswear appear in jackets featuring oversized flap pockets.
In womenswear, flowing dresses introduce softness and motion. Crinkled textures and lingerie-inspired details create contrast against the collection’s structured tailoring. Shirts adorned with delicate ruffles emerge as key pieces, expressing a modern femininity.
The Global Presence of the Cast
The international stature of the cast further amplifies the global resonance of the campaign.
Alexander Skarsgård is a Swedish actor and recipient of the Golden Globe, Emmy, Critics’ Choice, and SAG Awards. His upcoming projects include A24’s PILLION, which premiered at the Cannes Film Festival, as well as The Moment (working title), co-starring Charli XCX, and Wicker (working title), alongside Olivia Colman—both of which premiered at the Sundance Film Festival this year. Most recently, he starred in and executive produced Apple TV’s Murderbot, with Season 2 currently in production. His notable past works include HBO’s Big Little Lies and Succession, as well as The Northman, Infinity Pool, Melancholia, True Blood, and Generation Kill.
Park Gyuyoung is a South Korean actor who has gained international recognition through television dramas and streaming productions. She garnered global attention with Netflix’s hit series Sweet Home and delivered a memorable performance in Celebrity. Her appearance in Squid Game further expanded her international profile, with upcoming projects including Nine Puzzles and Mantis.
Vittoria Ceretti is an Italian model widely regarded as one of the defining faces of the international fashion industry today. A fixture on global runways and major fashion campaigns, she has walked for numerous prestigious luxury maisons. She has appeared on the cover of American Vogue three times and has graced the covers of multiple international editions, solidifying her status as a modern fashion icon.
Park Taemin is a South Korean top model recognized as one of the most in-demand talents globally. Throughout his career, he has received multiple prestigious nominations from Models.com and has become a regular presence at major international fashion weeks, walking for houses including Gucci, Versace, Giorgio Armani, Hermès, Burberry, Tiffany, and Berluti.
Presentation in Seoul
COS Spring/Summer 2026 will be presented as an off-schedule show in Seoul on March 25, with the show livestreamed via the brand’s official channels.
Minimal yet undeniably impactful, the collection expresses a quiet intensity shaped by structure and materiality—offering a refined vision of contemporary elegance.
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