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Gucci 2026 Cruise Show
May 15
Gucci will present its Cruise 2026 collection with a fashion show in Florence, Italy, on May 15, 2025. Titled “Gucci Firenze,” the event pays tribute to the city where the brand was founded in 1921, offering a special evening that connects history with creativity.
Founder Guccio Gucci was inspired by his experience working at London’s iconic Savoy Hotel, and upon returning to Italy, he opened a leather goods store and atelier in his hometown of Florence. Following this heritage, the brand held its previous Cruise show in London. The journey continues in Florence—Gucci’s place of origin—as the house deepens its dialogue between past and future.
