NRF 2026 (Retail’s Big Show)

NRF’s “Retail’s Big Show,” hosted by the National Retail Federation, is one of the world’s largest and most influential retail conferences, held every January in New York City. The event brings together the latest innovations shaping the future of retail, spanning technology, supply chain, customer experience, store design, digital marketing, and more.

Founded in 1911, NRF is the world’s largest retail trade association, and its annual flagship event attracts over 40,000 attendees, 6,000+ retail brands, and hundreds of tech companies and startups from across the globe. As the industry’s most important gathering, Retail’s Big Show serves as a strategic hub where executives, innovators, investors, and media convene to explore new trends, share insights, and discover solutions driving the next era of retail.

Featuring keynote speeches, panel discussions, a large-scale exhibition hall, startup showcases, and numerous networking opportunities, NRF offers a comprehensive look at how the retail industry is evolving. Key themes include omnichannel transformation, AI-driven personalization, automation, data analytics, experiential retail, and the future of commerce.

NRF 2026 will once again take place at the Javits Center in New York City, with continued growth expected in areas such as AI and automation, last-mile logistics, personalization, retail media networks, and digital transformation within physical stores.