WHITE Milano

WHITE at the Heart of Milan Fashion Week
WHITE is an international showcase within the global fashion landscape, dedicated to all-around ready-to-wear collections.

Recognized as one of the most relevant and dynamic events during Milan Fashion Week, WHITE attracts buyers, media, and fashion industry professionals from around the world. Milan Fashion Week itself generates over €92 billion in annual revenue and accounts for approximately €80 billion in export value.

WHITE is firmly positioned within a strong ecosystem comprising more than 12,000 fashion companies and nearly 90,000 fashion professionals who attend Milan Fashion Week each year.

Conceived as a platform for innovative projects, WHITE offers a carefully curated selection of sustainable brands defined by avant-garde stylistic codes, alongside established maisons, experimental designers, and next-generation startups.

Blending art, design, culture, and technology, WHITE focuses on the exploration of new fashion languages through innovative installations. These projects are conceived by WHITE’s founder, Massimiliano Bizzi, and presented within a visual layout aligned with the most cutting-edge aesthetic standards.

Press, buyers, and exhibitors are invited to apply via the official application form here.