On September 4, French luxury maison Dior announced that actress Mikey Madison has been appointed as its new ambassador.
Fashion
On September 3, Japanese designer Soshi Otsuki, the creative force behind the brand Soshiotsuki, was awarded the 2025 LVMH Prize for Young Fashion Designers.
Los Angeles–based luxury brand AMIRI has unveiled its Fall/Winter 2025 campaign visuals, featuring its new brand ambassador, world champion boxer Saúl “Canelo” Álvarez.
On September 2, New York’s renowned luxury brand Proenza Schouler announced the appointment of Jamaican-born designer Rachel Scott, founder of Diotima, as its new creative director.
On September 1, the Tokyo Metropolitan Government and the Japan Fashion Week Organization (JFWO) announced the winner of the 8th edition of the FASHION PRIZE OF TOKYO (FPT).
On August 30, Giorgio Armani officially unveiled a new digital platform, “ARMANI/Archivio,” during a special event at the Venice International Film Festival.
Rome’s iconic luxury house Fendi has unveiled its latest shearling bags as part of the Fall/Winter 2025-26 women’s collection.
On August 27, American Eagle Outfitters, Inc. announced the launch of “AE x Tru Kolors by Travis Kelce”, a limited-edition collaboration with Tru Kolors, the sportswear brand founded by football star Travis Kelce.
On August 26, Tommy Hilfiger, the brand that has consistently redefined American prep across generations, unveiled its new Fall 2025 campaign, “THE HILFIGER RACING CLUB.”
On August 26, Victoria Beckham Holdings Ltd., the fashion and beauty brand led by former Spice Girl Victoria Beckham, announced that revenue for fiscal year 2024 rose 26 percent year-on-year to $151 million (£112.7 million), marking the fourth consecutive year of double-digit growth.