On August 27, American Eagle Outfitters, Inc. announced the launch of “AE x Tru Kolors by Travis Kelce”, a limited-edition collaboration with Tru Kolors, the sportswear brand founded by football star Travis Kelce.
Fashion
On August 26, Tommy Hilfiger, the brand that has consistently redefined American prep across generations, unveiled its new Fall 2025 campaign, “THE HILFIGER RACING CLUB.”
On August 26, Victoria Beckham Holdings Ltd., the fashion and beauty brand led by former Spice Girl Victoria Beckham, announced that revenue for fiscal year 2024 rose 26 percent year-on-year to $151 million (£112.7 million), marking the fourth consecutive year of double-digit growth.
French luxury house Givenchy has unveiled its first campaign under the direction of newly appointed creative director Sarah Burton.
On August 21, UNIQLO announced that Academy Award-winning actor Cate Blanchett has been named its new Global Brand Ambassador.
British luxury house McQueen has unveiled its Fall/Winter 2025 campaign, themed around the spirit of freedom and rebellion that resides within Victorian Gothic.
Shein, the ultra-fast fashion giant, is weighing a relocation of its headquarters to mainland China as it seeks to secure regulatory approval for a planned Hong Kong IPO, Bloomberg reported on August 18.
On August 14, Pharrell Williams, the music producer, artist, and designer, unveiled his new creative hub and brand, VIRGINIA.
Marc Jacobs has unveiled its new fall campaign “JOY,” a project that powerfully defines fashion as a form of self-expression.
American fashion house Ralph Lauren has released its first-ever animated short film, The Polo Bear Chronicles: Operation Black Tie. This marks the debut of the brand’s beloved mascot, the Polo Bear, as the central character in a moving-image story.