On January 27, Nike and SKIMS’s joint brand NikeSKIMS unveiled its Spring 2026 campaign starring LISA of BLACKPINK. The campaign marks the debut of the brand’s first-ever “head-to-toe” system of dress, with LISA positioned at its core as the embodiment of fluid physical expression and contemporary style.
A rapper, singer, dancer, actress, and global style icon, LISA visually translates NikeSKIMS’ core philosophy—grace in motion and strength in form—through her own body and movement. The modern vision of femininity proposed by the collection comes into sharper focus through her ability to seamlessly balance high-performance expression with everyday ease.
Commenting on the campaign, LISA said: “When I’m performing, it’s all about looking great while still being able to move and dance. The NikeSKIMS collection is so comfortable and light that I feel confident wearing it everywhere — from rehearsals to traveling or even relaxing at home. It’s easy to move in, looks amazing, and fits perfectly into my everyday life.”
The campaign film was directed by Sergio Reis and shot in Paris. Alongside LISA, professional ballerinas and dancers appear throughout the film, poetically exploring the relationship between movement and clothing. Inspired by ballet, the Spring 2026 collection positions LISA not merely as a campaign face, but as the very figure who leads and defines the brand’s evolving worldview.
LISA and the “Head-to-Toe” System of Dress
The Spring 2026 collection represents NikeSKIMS’ first complete “head-to-toe” system of dress, encompassing apparel, footwear, and accessories. It is neither stage costume nor conventional activewear, but a new system of dressing that dissolves the boundary between daily life and performance.
In addition to five apparel material lines, the season introduces new footwear: the NikeSKIMS Rift Satin. Featuring a tabi-inspired split-toe design paired with a satin upper, the model becomes a visual symbol of LISA’s signature movement—both fluid and powerful—and is used prominently throughout the campaign.
Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, commented: “This Spring ’26 Collection celebrates the timeless poise and elegance of ballerinas but with a distinct modern twist. We obsessed every detail — from the soft lines and feminine colors to the premium materials. Each piece is a statement of beauty and allows women to move with confidence and grace.”
Jamie Jeffries, VP, Global Apparel at Nike, added: “The NikeSKIMS Spring ’26 Collection is a true head-to-toe system of dress, designed to make women feel confident and feminine. We’ve paid attention to every detail — from style and function to comfort — so every piece works together seamlessly. By combining Nike’s expertise in performance innovation with SKIMS’s inclusive fit and sculpting technologies, we’re delivering something truly unique for women everywhere.”
Release Information
The NikeSKIMS Spring 2026 Collection will launch on February 5, 2026, at nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select Nike, SKIMS, and partner retail locations across North America, Europe, and the Middle East. The collection will be available in Australia on February 6, and in Korea from late February.
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