On September 24, Onitsuka Tiger unveiled its Spring/Summer 2026 collection during Milan Fashion Week. This season’s theme, “Urban Fantasy,” set the tone for a show that blended the brand’s athletic DNA with the dynamism of city life and the liberating warmth of sunlight, transforming the runway into an imaginative urban landscape.
Balancing Vintage and Modern
The collection juxtaposed vintage sensibilities with modern flair. Textured shirts and floral-printed dresses evoked nostalgia, while bodysuit-inspired tops layered over voluminous culottes and sharply cut jackets added a contemporary edge. The interplay of retro references and forward-looking silhouettes defined the core of the season’s narrative.





Reinterpreting the Sports DNA
The brand’s iconic tracksuit returned in reimagined form. Slim track pants, inspired by the 1974 “PAW” model, were paired with lingerie-inspired tops and blazers, elevating sportswear into chic territory. Reversible hoodies and lightweight quilted jackets bridged functionality with urban style, reaffirming the brand’s heritage while pushing it into the present.




Accessories and Footwear Evolutions
Footwear offered multiple expressions of individuality: ballet flats reworked from the MEXICO 66™, fringe-trimmed boots, and supple suede sandals. Accessories carried equal weight, with graffiti and floral-printed Tiger totes and the architectural KARATE bag—crafted from folded natural leather in both smooth and studded finishes—making strong statements. Oversized sunglasses with a 1960s mood and sculptural metal-frame eyewear completed the season’s defining accents.


Resonating with MIKIMOTO Pearls
The runway also introduced a special jewelry collaboration with Japan’s premier jeweler, MIKIMOTO. The maison’s PASSIONOIR collection, which unites the purity of pearls with the mysterious depth of black, was reimagined with Onitsuka Tiger’s signature yellow through rare golden pearls. The bold use of baroque pearls and black rhodium chains adorned with diamond logos added an unexpected layer of luxury to the sporty looks, expanding the brand’s expressive universe.

By navigating contrasts—sport vs. mode, vintage vs. future—Onitsuka Tiger translated the energy of the metropolis into fashion. Drawing inspiration from the noise and light of Asia’s megacities, the collection embodied the freedom of self-expression and signaled the beginning of a new chapter for the brand on the global stage.
Explore the full gallery of looks from Onitsuka Tiger’s Spring/Summer 2026 collection below.
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