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Alix Earle

How Alix Earle’s Skincare Brand “Reale Actives” Created Massive Buzz?

Can influencers truly succeed as business operators?

“Reale Actives,” the skincare brand created by Alix Earle, generated several million dollars in sales on its very first day. At the same time, debates surrounding its ingredients and credibility spread just as rapidly.

Why has this brand continued to be talked about so extensively?

Ann Demeulemeester

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