Paris-born diamond jewelry maison Messika has announced that Academy Award–winning actress Julianne Moore has been named its new Maison Ambassador.
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American fashion brand GUESS announced that Hyunjin of the globally popular K-pop group Stray Kids has been appointed as its new global ambassador.
On March 5, Italian luxury house Bvlgari announced that actor and producer Jake Gyllenhaal has been appointed as the brand’s new Global Brand Ambassador
French beauty brand Lancôme has announced that British actress and producer Vanessa Kirby has been appointed as its new global ambassador.
On March 3, the French beauty brand Garnier announced the appointment of globally renowned supermodel and wellness and environmental advocate Gisele Bündchen as its first-ever Global Brand Ambassador.
On February 27, the Italian-born lifestyle brand AUTRY announced the appointment of Changbin of the K-pop group Stray Kids as its first-ever global brand ambassador.
The Spanish luxury house Loewe has announced that actor Théodore Pellerin has been appointed as its newest brand ambassador.
On February 24, UNIQLO, the global apparel brand operated by Fast Retailing Co., Ltd., announced that it has signed a global brand ambassador agreement with British tennis star Emma Raducanu.
On February 24, London-based fashion brand COS unveiled its Spring/Summer 2026 campaign.
On February 19, the Italian luxury maison Bvlgari announced that it has appointed singer-songwriter Dua Lipa as its new Global Ambassador.