Retail

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What Must Luxury Protect in the Age of AI? — LVMH’s Vision at “NRF 2026″

The world’s largest retail industry conference, NRF Retail’s Big Show 2026, has opened in New York. On the first day, the world’s largest luxury group, LVMH, took the stage under the theme “The Fusion of Craft and Intelligence,” presenting its vision for luxury in the age of AI—not as a set of tactics, but as a guiding philosophy.

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