Italian luxury house Gucci has released selected pieces from the “Gucci Primavera” collection—first unveiled during Demna’s debut fashion show for the brand—through a See Now, Buy Now format.
Tag: demna
On February 27, Gucci presented the “Gucci Primavera” collection at Milan Fashion Week — Demna’s first official runway show for the house.
Gucci has unveiled its Pre-Fall 2026 collection, titled Generation Gucci, presented as a lookbook depicting a fictional fashion show photographed by Artistic Director Demna.
On September 22, Gucci unveiled its first collection under newly appointed artistic director Demna in a surprise release, just ahead of his scheduled debut at Milan Fashion Week.
On March 13, Kering announced the appointment of Demna as the new Artistic Director of Gucci, with his official tenure beginning in July 2025.
On August 19, Balenciaga, under the leadership of Demna, opened a new store at the Iguatemi Shopping Center in São Paulo, Brazil.
On May 30, 2024, Balenciaga presented its Spring 2025 collection at the Pudong Art Museum in Shanghai in the pouring rain.