On May 15, Stockholm-based eyewear brand CHIMI unveiled its 2025 resort campaign titled “Summer Unfiltered.” The theme for this season is the seemingly paradoxical beauty of freedom — “making no plans is the plan.”
On May 15, Stockholm-based eyewear brand CHIMI unveiled its 2025 resort campaign titled “Summer Unfiltered.” The theme for this season is the seemingly paradoxical beauty of freedom — “making no plans is the plan.”