On February 4, Korean beauty retail giant Olive Young announced the establishment of its U.S. subsidiary, CJ Olive Young USA, in Los Angeles, California.
Tag: K Beauty
On January 5, Korean skincare brand Laneige announced that its first global brand ambassador will be renowned actress and two-time Emmy Award nominee Sydney Sweeney.
Korea is one of the most advanced countries in the world in the beauty industry, but the popularity of Korean beauty is not limited to Asian countries; it is also creating a huge boom in the North American market.