On February 9, SHISEIDO announced that it has appointed global artist LISA as the global ambassador for its signature Ultimune serum line. At the same time, the brand unveiled its new campaign titled “FAST. SLOW. FREE.” featuring LISA.
Tag: Shiseido
Shiseido is implementing a large-scale restructuring in an effort to turn around its US operations.
Shiseido, one of Japan’s leading cosmetics companies, has announced a large-scale workforce reduction at its U.S. subsidiary, Shiseido Americas.
On July 30, Shiseido, a leading Japanese beauty company, announced that its Board of Directors has resolved to appoint Kentaro Fujiwara as the new Representative Director, President, and CEO, effective January 1, 2025.
On July 4, Shiseido, Japan’s leading beauty brand, and Max Mara, the Italian luxury fashion house, reached an agreement for a long-term partnership in the fragrance business.
On December 23, The Shiseido Americas Corporation, a Shiseido Company subsidiary, announced the acquisition of DDG Skincare Holdings LLC, which owns Dr. Dennis Gross Skincare.