On June 9, it was reported that Gilles Elalouf, co-founder of the fashion brand Y/Project, passed away at the age of 58 after a long illness.
Glenn Martens, the brand’s Creative Director, posted on the brand’s Instagram page, “Thank you Gilles, for trusting me. For creating magic together. For 10 years of the best adventure. You will be missed forever. I love you.” Martens expressed his deep sadness at the passing of Elalouf.
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Elalouf began his career at the Boston Consulting Group. In 1999, he moved to the advertising agency Publics Group, where he stayed for 10 years.
Elalouf then founded the Y/Project label in 2010 with the late designer Yohan Serfaty, where he served as Chairman of the Shareholders’ Association. In 2013, Martins was appointed Creative Director of the brand.
As the years passed, Y/Project became popular as a brand that blends conceptual and inventive detailing with playful proportions and a witty take on historical references.
In June 2017, The brand won the esteemed ANDAM Grand Prize, one of the most respected recognitions in fashion worldwide. Then in September 2017, Martens was selected as one of the Business of Fashion’s “500 people shaping fashion globally today.”
Currently, Y/Project has more than 150 stockists worldwide, solidifying its position in the luxury market.