On June 25, ThredUp, a U.S. online resale platform, announced the appointment of Noam Paransky, Chief Omni & Innovation Officer of Tapestry, to its Board of Directors.
Paransky will use his knowledge and more than 25 years of experience in digital retail innovation and omnichannel strategy to advise ThredUp, which is transforming its business from a legacy resale marketplace to an AI-powered resale marketplace.
Palansky is currently Chief Omni & Innovation Officer at Tapestry, one of the U.S. fashion conglomerates, where he leads the company-wide digital innovation agenda and is responsible for delivering innovative omni-channel experiences across all customer digital touch points. Prior to joining Tapestry, he served as the SVP of Digital at Gap, Inc. where he led the digital sales and engagement channels for all Gap, Inc. brands. Prior to Gap, Inc., Paransky spent nearly two decades as a retail, digital, and marketing expert working directly with several retail and fashion brands.
James Reinhart, co-founder and CEO of ThredUp, commented on the press release, “In today’s rapidly evolving technological landscape, prioritizing digital innovation to enhance the customer experience is critical to ThredUp’s ability to transform the future of resale and further our mission to inspire the world to think secondhand first,” “Noam’s extensive experience in omnichannel strategy and innovation aligns with this focus, and his appointment comes at a pivotal time where we’re leveraging breakthroughs in technology to improve the shopping experience on ThredUp and redefine how people interact with secondhand apparel online.”
Paransky also said of this appointment, “I’m delighted to be joining ThredUp’s Board as they continue to revolutionize the resale industry and bring circularity to the forefront of fashion.”
Toward an AI-Based Resale Marketplace
ThredUP has long been paving the way for a more sustainable future for the fashion industry by extending the clothing life cycle and transforming the way consumers shop with its “Resale-as-a-Service”. Consumers can meet value, premium, and luxury brands on its platform and purchase at up to 90% off the estimated retail price. The platform has handled 55,000 brands across 100 categories and processed more than 172 million unique pre-owned items so far.
ThredUP will evolve from an existing resale marketplace to an AI-enabled resale marketplace, to build an even more innovative resale community.
