On July 17, the French luxury conglomerate LVMH announced the appointment of Julien Tornare as the new CEO of its watch brand, Hublot. Tornare will officially assume this role on September 1, 2024.
In February 2024, LVMH established a new division called “LVMH Watches” and appointed Frédéric Arnault, the former CEO of TAG Heuer, as its head. At the same time, the group appointed Julien Tornare, the former CEO of Zenith, as the CEO of TAG Heuer.
However, it was announced that Ricardo Guadalupe, who has been steering Hublot as CEO since 2012, will step down from operational management and become the honorary chairman of Hublot. This has led to significant changes in the personnel of the “LVMH Watches” division, with Tornare taking over the leadership of Hublot from Guadalupe.
Regarding this appointment, Frédéric Arnault commented, “I am delighted about Julien arrival at the head of Hublot, which marks the beginning of a new chapter dedicated to the future of our Maison and the strengthening of its unique position among leading watch brands.”
He continued, “I am also delighted to welcome Antoine into our watches division at TAG Heuer. His extensive international experience, expertise, and well-recognized passion for watches will be major assets in continuing TAG Heuer’s growth and elevation.”
Tornare has built a distinguished career in the watch industry over the past 26 years. After working for two years at Raymond Weil, he spent 17 years at Vacheron Constantin, a subsidiary of Richemont. He then honed his management skills as the CEO of Zenith.
As Tornare’s successor, Antoine Pin will take over as the new CEO of TAG Heuer. Pin has been serving as the General Manager of Bulgari Horlogerie since September 2019 and will bring his wealth of experience to shape the future of TAG Heuer.