On September 26th, Wacoal Holdings Corporation announced that its UK subsidiary, Wacoal Europe Limited, has decided to acquire all issued shares of Bravissimo Group Limited.
Founded in 1995, Bravissimo Group is a company that specializes in providing lingerie and swimwear for women with D-cup or larger sizes. The company currently operates 25 stores across the UK and offers its services to customers worldwide through its own e-commerce site. In 2022, Bravissimo was awarded the prestigious “Best eTailer Award” at the Stars Underlines Best Shop Awards, receiving high praise both within the industry and from customers for its product quality and services.
Through this acquisition, Wacoal aims to strengthen its e-commerce business and expand its fitting services, particularly accelerating its growth in the larger cup-size market in Europe. Additionally, Wacoal plans to leverage synergies with Bravissimo to optimize processes from lingerie and swimwear design and development to manufacturing, logistics, and sales, thus enhancing its competitive edge.
Wacoal Holdings’ President and CEO, Masaaki Yajima, commented in a statement, “By working with Bravissimo Group, we will expand our network of directly managed stores, allowing for greater direct interaction with consumers, and we will realize cross-selling between online and offline through our e-commerce site and brick-and-mortar stores.”
Bravissimo Group’s CEO, Leanne Cahill, stated, “I have loved building and expanding Bravissimo. It has been an absolute privilege to bring a range of bigger cup-size lingerie and swimwear to so many wonderful women. Bravissimo has sold Wacoal’s brands since the very first day the business started in my living room, and both companies have been instrumental in expanding the range of bigger cup sizes in the UK over the last 30 years. I wish both the Wacoal and Bravissimo teams continued success in the future.”