On October 10, AMTD IDEA Group, based in Hong Kong, announced that the renowned French fashion magazine L’Officiel has made its full-scale entry into the Japanese market with the launch of L’Officiel Japan. The debut issue, L’Officiel Japan November 2024, features actress Rie Miyazawa on the cover, making a bold statement for the magazine’s return.
The newly launched L’Officiel Japan will offer both digital and print editions, as well as a wide array of content available through social media platforms such as Instagram, Threads, Facebook, and X (formerly Twitter). This move into the Japanese market was made possible through a collaboration with Asahi Shimbun Publications Inc., a subsidiary of The Asahi Shimbun Company.
The editorial team comprises leading figures from the fashion industry, including Takafumi Kawasaki as Editor-in-Chief, Giampietro Baudo as Global Chief Content Officer and Editorial Director, and Ian Lee as Deputy Editorial Director. With this strong team, L’Officiel Japan aims to strengthen its presence in the luxury market.
It is worth noting that this is not the first time L’Officiel has been published in Japan. The magazine first launched as L’Officiel Japan in 2005 but was suspended in 2008. It was later revived in 2015 through a joint venture with Seven & i Publishing, only to be suspended again a year later, with the December 1, 2016 issue being its last.
Since its founding in Paris in 1921, L’Officiel has been a significant voice in fashion, beauty, lifestyle, and modern societal trends, serving fashion enthusiasts worldwide. Since joining the AMTD Group in April 2022, the magazine has further expanded its digital strategy and grown its global influence in the luxury market. The launch of the Japanese edition is a pivotal step in continuing to share L’Officiel’s 100-year legacy with the next generation, as part of its broader global expansion that now spans more than 30 countries.