On October 15, Aeffe Spa announced the appointment of Lorenzo Serafini as the new creative director of Alberta Ferretti. Serafini succeeds Alberta Ferretti, the founder of the brand, who announced her retirement from the runway in September this year.
Since joining the Aeffe Group in 2014, Serafini has showcased his talent at “Philosophy Di Lorenzo Serafini,” where he successfully grew the brand. Prior to that, he served as a womenswear designer at Dolce & Gabbana and Roberto Cavalli.
Serafini’s first collection for Alberta Ferretti is scheduled to debut in February 2025. He expressed his enthusiasm, saying, “With enthusiasm and deep gratitude, I embrace this opportunity the Ferretti family has offered me. I am honored that Alberta has chosen me as the successor to such a significant and prestigious legacy, and I will carry it forward with care as I begin a new chapter for the Alberta Ferretti brand.”
“I am thrilled to announce that Lorenzo will be my successor at the helm of the brand that bears my name. With the fashion world undergoing tremendous change, I strongly believe that Lorenzo has the creativity, strong aesthetic sense, professionalism, and expertise required to meet this challenge,” said Alberta Ferretti. “A decade ago, I entrusted Lorenzo with the Philosophy line, which he successfully developed into a thriving brand. Now it is time for him to write a new chapter for the Alberta Ferretti brand, whose essence aligns beautifully with his vision. Lightness, femininity, and sensuality are words already within Lorenzo’s vocabulary, and words he will be able to wonderfully define within the world of Alberta Ferretti.”
As part of a new strategy reflecting current market needs, the Aeffe Group plans to integrate the “Philosophy Di Lorenzo Serafini” brand into the Alberta Ferretti line starting from the Fall/Winter 2025 season. This move aims to strengthen the appeal of the Ferretti brand and further its evolution, solidifying its position in the next generation of the fashion scene.
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