On November 4, renowned haute couture fashion house Elie Saab announced the appointment of Greek-Austrian luxury handbag designer Marina Raphael as Artistic & Design Director for its handbag division. With this decision, the brand aims to strengthen the identity of this category and introduce a fresh approach.
Raphael, known for her eponymous brand of high-quality handbags featuring iconic silhouettes and crystal embellishments, is also a sixth-generation member of the Swarovski family. In her new role, she will work closely with Elie Saab, the brand’s founder and creative director, to develop collections that carry forward the brand’s DNA of “timeless designs and exceptional craftsmanship.”
Elie Saab Group CEO, Elie Saab Jr., expressed his excitement, stating, “We are excited to pursue the handbag category with Marina, whose impressive track record and proven ability to translate the brand’s vision will enhance our potential for success. Her past achievements and dedication to excellence assure us that she is the perfect partner for this endeavor. Marina has consistently demonstrated her capability to innovate and drive results, aligning seamlessly with our brand’s goals and values.”
Raphael also shared her enthusiasm, saying, “Working with Mr. Elie Saab, who has played an integral part of cultivating my passion for exceptional quality and craftsmanship, is a truly humbling experience. He has been a revolutionary in the world of couture and fashion, and his unparalleled creativity and attention to detail have always left me in awe.”
She continued, “Overall, the opportunity to contribute to this dynamic and enduring brand, under the creative direction of Mr. Elie Saab and the leadership of CEO Elie Saab Jr., represents a significant milestone in my career.”
Raphael’s first collection under Elie Saab will debut at the haute couture show in Paris in January 2025.
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