Luxury department store Nordstrom is set to launch a special holiday event, “The Blizz on 57th Street,” at its New York City flagship location starting November 29, 2024. As part of Nordstrom’s “Wonder All the Way” campaign, this event promises to create a dreamlike world that transcends the ordinary, offering visitors a truly unique and magical experience.
The event’s creative direction comes from a team of top New York-based visionaries, including i-D Magazine Editor-in-Chief Thom Bettridge, former Barneys New York Creative Director Matthew Mazzuca, artist Desi Santiago, and Balenciaga graphic designer Gian Gisiger. Together, they have brought this imaginative holiday spectacle to life.
At the heart of the event is an enchanting character named Mr. Blizz. This lovable figure possesses a magical ability to transform everyday objects into larger-than-life, animated creations, guiding visitors into an extraordinary world of wonder. The experience is further enriched by the voices of filmmaker John Waters and actress Fran Drescher, who lend their talents to bring the characters to life, creating a feast for both the eyes and ears.
In addition to Mr. Blizz, the event will feature a cast of delightful characters, including Pigeonthia, a fortune-telling pigeon, and Wonder Ring, a whimsical attraction that offers rings based on visitors’ fortunes. The store is also filled with treasure-hunt-style activities, where guests can collect stickers to win exciting prizes. For families, the popular Santa Snow Show is scheduled to run during the event, providing unforgettable moments for children.
Olivia Kim, Nordstrom’s Senior Vice President of Creative Merchandising, stated in a press release, “Nordstrom has always strived to be a platform for discovery and we look forward to infusing the joy of the holidays with the unique spirit of New York, creating an unforgettable experience to those who visit our flagship this holiday.”
“The Blizz on 57th Street” will be open at Nordstrom’s NYC flagship Men’s and Women’s stores from November 29, 2024, through January 5, 2025.
