Spain’s Growth Strategy Brings French Haute Couture into a New Era
On January 7, Spanish textile giant Sociedad Textil Lonia (STL) announced its acquisition of the iconic French fashion brand Christian Lacroix. The acquisition was conducted as part of a private transaction, and while the financial details have not been disclosed, the deal marks a significant opportunity to further develop Lacroix’s historical legacy and creative excellence under new ownership.
In its statement, STL said, “We are truly excited to share that iconic French fashion house Christian Lacroix joins STL. We will do everything we can to ensure that the unique talent of its creator and his invaluable contribution to the fashion world reach their full potential, incorporating his refined ability to blend different cultures, alongside his love for craft and haute couture to our project.”
The company aims to leverage Lacroix’s rich archives and the traditions of French haute couture to strengthen its international presence and further solidify its position in the global market. STL also emphasized its intent to carry forward Lacroix’s design philosophy and cultural value not merely as a commercial asset but as a core part of the brand’s identity for future generations.
The Legacy of Christian Lacroix: A Fusion of Emotion, Creativity, and Beauty
Christian Lacroix was founded in 1987 with the support of LVMH Moët Hennessy – Louis Vuitton. Since its inception, Lacroix has approached couture not merely as fashion but as a form of art that expresses emotion, beauty, and imagination. His creations reflect the rich Provençal culture of his hometown, Arles, and his deep affection for the Mediterranean region, alongside a profound respect for art and craftsmanship imbued in every detail.
His exceptional ability to blend diverse cultures, his deep appreciation for craft and theater, and his relentless passion for haute couture have been recurring themes in Lacroix’s work. These qualities have elevated the brand to a unique status in the fashion world. His collections, adored by global icons such as Madonna and Uma Thurman, expanded beyond couture to prêt-à-porter, fragrances, and accessories. These items, characterized by their vibrant elegance and sophistication, have cemented Lacroix’s status as a globally recognized brand through numerous mono-brand stores.
In 2005, LVMH sold Christian Lacroix to the U.S.-based Falic Group. By 2009, Lacroix himself had departed from the brand, leading to a temporary decline in its prominence. However, the brand has continued to grow under its subsequent owners, focusing primarily on licensing businesses to sustain its legacy.
About STL
Founded in 1997, STL is a vertically integrated company that oversees the design, production, and sales of accessories and prêt-à-porter collections. The company has successfully developed brands such as Purificación García and CH Carolina Herrera, establishing a strong international presence. Today, STL operates a network of over 600 stores across 43 countries.