Italian luxury brand Pucci has announced Portofino, a jewel of the Italian Riviera, as the destination for its upcoming runway show. Scheduled for April 4, 2025, the event will unveil the latest collection designed by Camille Miceli, set against the serene backdrop of the Mediterranean spring.
A Spring Runway Show in Portofino Revives the Iconic “Marmo” Motif
Portofino, a picturesque fishing village known for its pastel-colored buildings and tranquil seaside atmosphere, has long been a favored retreat for European aristocrats and international celebrities since the 1950s. Its glamorous yet relaxed ambiance perfectly aligns with the “Dolce Vita” spirit embodied by Pucci.
“Bright, breezy and exuding Mediterranean dolce vita,” the brand noted, emphasizing Portofino’s suitability as the ideal stage for this much-anticipated show.
At the heart of the upcoming collection will be “Marmo,” the legendary motif introduced by Pucci founder Emilio Pucci in 1968. The vibrant, marble-inspired wave pattern has remained one of the brand’s most iconic designs. Since taking over as artistic director in 2021, Camille Miceli has breathed new life into this historic motif, blending tradition with innovation. For this show, “Marmo” will symbolize the brand’s timeless legacy while paving the way for its future.
A New Chapter in Pucci’s Itinerant Presentations
Pucci has consistently dazzled the fashion world with its distinctive itinerant presentations. The brand debuted its first runway show in Florence in 2023, followed by another striking event in Rome in 2024. Before these, Pucci captivated audiences with immersive, multi-day “experiential” showcases in jet-set destinations like Capri and St. Moritz.
The Portofino show continues this evolution, promising to elevate Pucci’s unique approach to fashion presentations. True to the brand’s “See-now, Buy-now” ethos, the collection will be immediately available for purchase. Additionally, it will be released in a series of drops, aligning with Pucci’s strategic approach to keep audiences engaged.
More than just a runway show, the Portofino event offers an opportunity to rediscover the rich culture and natural beauty of the Mediterranean. By choosing this idyllic location, Pucci aims to celebrate its heritage while delivering an unparalleled fashion experience.