Dior has officially announced that it will unveil its 2025 pre-fall collection in Kyoto, Japan. The show will take place at the historic Tō-ji Temple, a UNESCO World Heritage Site, and its gardens. Creative director Maria Grazia Chiuri’s vision will unfold against the backdrop of the temple’s grand gardens on April 15.
The Message Behind Choosing Tō-ji Temple
Tō-ji Temple, established in 796, is a historic and symbolic landmark in Kyoto. Known for its iconic five-storied pagoda and expansive gardens, the temple offers visitors a serene and beautiful environment.
Dior has previously held shows in cities like Seoul, Mumbai, and New York. With its increased focus on the Asia-Pacific region, Kyoto represents a poetic and symbolic choice in the brand’s strategy.
In a statement, Chiuri remarked, “This city, known as the cradle of exclusive craftsmanship honed by generations of skilled artisans, offers a unique context to reignite creative exchanges and to present my 2025 autumn collection.”
Christian Dior’s Deep Connection to Japan
Dior’s relationship with Japan, though not widely known, runs deep. In the 1950s, founder Christian Dior collaborated with a Kyoto-based silk workshop to create haute couture pieces using traditional Japanese textiles. While Dior’s “New Look” revolutionized post-war Western fashion, the brand’s designs were also deeply inspired by Japan’s exquisite craftsmanship and traditional weaving techniques.
Chiuri’s 2025 pre-fall collection is expected to pay homage to this tradition while incorporating modern interpretations. The collection will likely showcase the harmonious blend of Kyoto’s timeless stories told through silk and contemporary silhouettes that embody modernity.
As spring blooms fade in Kyoto, Tō-ji Temple’s gardens, with their koi-filled ponds and tranquil atmosphere, will serve as the perfect stage to welcome fashion professionals from around the world.
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