Italian luxury fashion brand Max Mara has announced that it will unveil its Resort 2026 collection at Reggia di Caserta. The show is scheduled to take place on Tuesday, June 17, 2025.
In a news statement, the brand said, “We are pleased to announce that the Max Mara Resort 2026 collection will be showcased on Tuesday, June 17, 2025, at Reggia di Caserta, a baroque and neoclassical masterpiece, former royal residence and Unesco World Heritage Site.”
Located in Caserta, Campania, about 35 km north of Naples, Reggia di Caserta was built in the 18th century by the House of Bourbon-Two Sicilies as a royal palace. Known for its vast estate and magnificent architecture, the palace features gardens reminiscent of the Palace of Versailles and is recognized globally for its grandeur and historical significance.
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Max Mara has previously unveiled its resort collections in historically and culturally significant locations. This is not the first time the brand has chosen southern Italy as a venue; in 2021, it presented its Resort 2022 collection at the Mezzatorre Hotel on the island of Ischia, located at the northern edge of the Bay of Naples. The 2025 Resort Collection was also held at the Palazzo Ducale in Venice, showcasing previous collections in Stockholm and Lisbon.
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