On February 21, ZEGNA, the Italian luxury menswear brand, announced that it will present its Spring/Summer 2026 collection in Dubai on June 11, 2025. While ZEGNA has traditionally showcased its new collections during Milan Fashion Week, this marks the first time the brand will unveil a collection outside Milan’s schedule, underscoring its commitment to Italian craftsmanship and innovation.
This initiative is being carried out in full collaboration with the Camera Nazionale della Moda Italiana (Italian Fashion Council). Although deeply rooted in Milan, ZEGNA aims to redefine luxury from a global perspective. To complement the Spring/Summer 2026 collection debut, the brand will also host an exclusive one-week immersive experience for its top clients and international press representatives.
Gildo Zegna on the Significance of Dubai as a Venue
In the official press release, Gildo Zegna, Chairman and CEO of the Ermenegildo Zegna Group, expressed his enthusiasm about this milestone event:
“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time. This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the centre of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury.”
He also emphasized the continued significance of Milan to the brand: “Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story.”
“VILLA ZEGNA” Project Expands to Dubai
In conjunction with this landmark event, ZEGNA will bring its “VILLA ZEGNA” concept to Dubai. This traveling immersive experience, inspired by the founding family’s heritage, offers guests a deep dive into the brand’s craftsmanship and legacy of innovation. Following its previous chapters in Shanghai and New York, the Dubai edition will mark a new milestone for the project.
Through this initiative, ZEGNA aims to highlight further its creative spirit, commitment to sustainability, and contemporary vision, shaping a new definition of luxury for the future.
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