Louis Vuitton is rumored to replace Zegna as Real Madrid’s official fashion partner starting next season. While no official announcement has been made yet, multiple reports suggest that the deal is already close to being finalized. If confirmed, this partnership would mark an unprecedented collaboration between two global giants in sports and fashion.
Louis Vuitton has long been involved in the world of football, having designed the FIFA World Cup trophy case and the Ballon d’Or official case. Additionally, during the 2022 World Cup, the brand captured global attention with its iconic image of Cristiano Ronaldo and Lionel Messi playing chess. In 2023, Louis Vuitton strengthened its ties with football by naming Jude Bellingham, one of Real Madrid’s star players, as a “Friend of the House.”
Under the creative direction of Pharrell Williams, the brand has increasingly incorporated sports elements into its designs. For example, at last year’s Paris Fashion Week, Louis Vuitton showcased luxury football-inspired apparel, and in December 2024, it released the “Footprint” Astros shoes.
If the deal is finalized, Louis Vuitton will supply high-end travel wear for Real Madrid’s men’s team, women’s team, and basketball squad. As the club’s official fashion partner, the brand will redefine players’ travel style and further elevate Real Madrid’s brand image.
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