On March 3, Japanese fashion brand Onitsuka Tiger opened its first flagship store in Spain, located on Passeig de Gràcia, Barcelona.
Regarding the opening of the new flagship store, Ryoji Shōda, President of Onitsuka Tiger, commented, “Establishing a flagship store on Passeig de Gràcia, where tradition and innovation coexist, marks an important step in our brand strategy in Europe. As a brand that embodies both heritage and modernity, we aim to contribute to cultural preservation, enhance the value of art, and support the development of the city while coexisting with Passeig de Gràcia.”
Blending fashion and sports, heritage and innovation, Onitsuka Tiger continues to expand its presence in the European market with its contemporary collections.
Futuristic Retail Space and an Archive Gallery Below
This new flagship store spans two floors, with the store design led by architecture firm STUDIODINICATALDI, headed by Filippo Dini and Gianluca Cataldi. The space embodies urban dynamism, combining Tokyo’s cutting-edge aesthetics with the historic architecture of Barcelona.
The ground-floor retail space is defined by its glossy interior, based on the brand’s signature yellow color. Reflecting Tokyo’s vibrant and modern energy, the space features reflective walls and polished floors that create a sense of openness. The refined lattice-patterned ceiling and illuminated panels add a futuristic touch.
The displays incorporate a contrast of yellow and dark tones to enhance product visibility, while the strategic placement of minimalistic fixtures highlights Onitsuka Tiger’s iconic designs, offering a refined shopping experience.
Additionally, the basement level houses a gallery space, showcasing a historical archive of Onitsuka Tiger’s shoes to commemorate the store’s opening. This space allows visitors to experience the brand’s philosophy, where tradition and innovation coexist.
To celebrate the store’s opening, a special edition of the MEXICO 66 NM (NIPPON MADE collection) exclusive to the Barcelona flagship store has been released. The store also offers a wide range of products, from contemporary designs to the meticulously crafted NIPPON MADE collection, showcasing Japanese craftsmanship.
Barcelona special edition of the MEXICO 66TM NM : €310
ONITSUKA TIGER BARCELONA
- Address: Passeig de Gràcia, 27, L’Eixample, 08007 Barcelona, Spain
- TEL: +34 935 49 31 77
- BUSINESS HOURS
- Monday to Saturday: 10:30AM-9:00PM
- Sunday: Closed (except during the summer and Christmas periods)
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