On March 7, New York-based luxury interior brand, ABC Carpet & Home opened a new store in Greenwich, Connecticut. Following the flagship store in Union Square, Manhattan, this second location spans approximately 12,000 square feet and serves as a key milestone in the brand’s expansion.
A New Chapter Blending Tradition and Innovation
Founded in 1897, ABC Carpet & Home has long been recognized as a brand that offers a sophisticated lifestyle, specializing in rugs and furniture. The new Greenwich store features a diverse selection of furniture, rugs, tableware, home décor, bedding, and fine jewelry, much like its Manhattan counterpart. However, given the more compact space, the product selection has been carefully curated with a focus on refined styles and color palettes.
“You feel the texture and the craftsmanship of the products up close. We want you to create a deeper connection with our product,” said Geri Moran, Vice President of Marketing at ABC Carpet & Home.
The Role of Physical Stores and the Brand’s Rebuilding Efforts
In September 2021, ABC Carpet & Home filed for Chapter 11 bankruptcy protection. Within six weeks, it was acquired by 888 Capital Partners for $26 million. Following the acquisition, the company streamlined its operations while investing in e-commerce. In 2023, the flagship store in Manhattan expanded by 11,000 square feet, bringing its total size to 30,000 square feet.
“Brick and mortar stores are pivotal in bringing trust and brand loyalty, especially for us in post-bankruptcy. Physical locations are a powerful theme of resilience and a symbol of our brand’s ongoing commitment,” Moran emphasized.
View this post on Instagram
Bridging Online and Offline to Enhance Customer Experience
The new Greenwich store offers a personalized shopping experience, where design experts provide consultations to help customers create their ideal living spaces. The brand aims not only to increase recognition but also to offer an immersive in-store experience that cannot be replicated online.
Going forward, ABC Carpet & Home is leveraging the synergy between physical and digital retail to drive further expansion, with this new store marking a significant step in the brand’s continued evolution.
Copyright © 2025 Oui Speak Fashion. All rights reserved.