Environmental activist and entrepreneur Suzy Amis Cameron has recently launched a new company, Inside Out LLC. This venture is designed as a wayfinding collective, aiming to develop sustainable solutions that redefine how businesses can positively impact the environment.
Inside Out focuses on six key sectors: Science & Research Technology, Fashion & Textiles & Home, Food, Education, Media, and Wellness. By integrating environmentally conscious innovation, the company seeks to achieve both commercial success and meaningful contributions to society and the planet.
To establish the company, Amis Cameron has invested $65 million of her own capital, and she is currently working on securing an additional $300 million in funding.
“Inside Out is more than a company; it’s a movement to reimagine how business interacts with the planet and its people,” said Amis Cameron.
“We’re setting a bold new standard where profit aligns with purpose, and innovation drives restoration. Through collaboration, science, and creativity, we’re building solutions that honor our responsibility to the generations we will never meet. This is the beginning of a journey to turn challenges into opportunities and leave a legacy of positive impact.”
Inside Out’s Initiatives in the Fashion Sector
Inside Out’s fashion business is branded as IO Fashion, Textiles & Home (IO FTH), setting a new standard for responsible design. At the helm of this division is Matteo Ward, a pioneer in sustainable fashion. Ward is also the founder of WRAD, an environmentally conscious fashion brand, which Inside Out has acquired. With this acquisition, a leading European sustainability-focused fashion team has been integrated into Inside Out’s global network.
IO FTH is also investing in companies that develop innovative technologies to reduce environmental impact. Among them are:
- Sheep Inc., a company with a carbon-negative supply chain
- Rubisco, a New Zealand-based environmental technology company
Sheep Inc. recently secured £5 million in Series A funding, with Inside Out leading the investment round.
A New Model That Balances Business Success and Environmental Responsibility
Inside Out’s approach goes beyond just achieving business success; it proposes a new model where companies must consider their impact on society and the environment.
“Inside Out is a testament to what’s possible when vision meets execution,” said Erik Stangvik, Managing Director of Inside Out.
“Our mission is to take bold ideas and turn them into actionable solutions that benefit people, communities, and the planet. By building a culture of innovation, collaboration, and accountability, we are not only driving meaningful impact but also creating profitable revenue streams across each vertical. This dual focus ensures substantial returns and valuations, proving that purpose-driven enterprises can thrive while making a lasting difference. It’s not just about what we create but how we create it—with integrity, impact, and purpose driving every decision.”
Blair Knippel, CFO of Inside Out, also emphasized the company’s approach to investors:
“At Inside Out, financial success and fiduciary responsibility go hand in hand with empowering positive change and impact.”
“Our approach is designed to attract investors who are equally committed to profits, people, and the planet. By strategically aligning our investments and partnerships with responsible innovation and ethical practices, we’re proving that purpose-driven businesses connected to an integrated ecosystem can deliver exceptional returns while addressing our planet’s crucial challenges. We will set a new benchmark for responsible growth and value creation.”
Eco-Industrial Hub: Aiming for Sustainability and Business Harmony
In addition to its business ventures, Inside Out is working on developing the world’s first carbon-negative, people-positive industrial hub in New Zealand. This initiative is designed to be a model for future sustainable business development, proving that economic growth and environmental responsibility can coexist.
As Inside Out integrates sustainability with innovation and commercial success, its impact on the future of the fashion industry remains a key area to watch.
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