Luxury luggage brand RIMOWA has opened a new flagship boutique at 125 New Bond Street, one of London’s most prestigious shopping destinations. Officially inaugurated on April 16, the five-story boutique blends the brand’s contemporary aesthetic with the historic charm of the building’s architecture—an embodiment of RIMOWA’s evolving vision.
A Five-Story Fusion of Heritage and Modernity
The new boutique spans five levels, with two commercial areas connected by a custom-designed spiral staircase made of metal, terrazzo, and glass. A skylight on the upper level floods the space with natural light, creating a gallery-like atmosphere where timeless architecture meets modern elegance.
Throughout the store, RIMOWA’s signature grooved aluminum suitcases and essential travel accessories are showcased, offering visitors a chance to fully experience the brand’s minimal, functional design philosophy.
Central to RIMOWA’s brand philosophy is its commitment to durability—a value reflected in the boutique’s dedicated client care floor. This level offers on-the-spot repair services and part replacements, supporting the lifetime guarantee program introduced in 2022. It stands as a testament to the brand’s desire to build long-term relationships with its customers, far beyond the point of purchase.
To celebrate the opening, RIMOWA unveiled a limited-edition version of its Original Cabin Silver. This suitcase features an oversized monogram and laser-engraved store coordinates, paired with a distinctive British Racing Green color inspired by the lush landscapes of London. Available exclusively at the New Bond Street flagship, it is a must-see item for RIMOWA fans around the world.
If you find yourself in London, why not step into this exceptional space where you can fully experience RIMOWA’s vision of travel through all five senses?
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