OOFOS Launches First-Ever Retail Stores Across the U.S.

On May 29 (local time), OOFOS, a leading brand in the recovery footwear market, announced the opening of its first-ever brick-and-mortar retail stores in the United States. The new stores will roll out between May and June 2025 in three high-traffic, strategically selected locations: Pentagon City in Virginia, Mall of Georgia in Georgia, and Florida Mall in Florida. These retail spaces are positioned to serve as new customer touchpoints, bridging the brand’s DTC strategy and its expanding wholesale presence.

From DTC to Real-Life Experience — A Retail Space Inspired by Pop-Up Success

Since its founding in 2011, OOFOS has steadily expanded its footprint through its own e-commerce platform, Amazon, and a robust wholesale network. Particularly in Japan, the brand has earned early support as a pioneer in recovery footwear, contributing to its growing global recognition.

The decision to open permanent retail stores stems from the brand’s success with pop-up shops across the country, including high-visibility locations like the Boston Marathon finish line area. Insights gained from these activations have informed the design of OOFOS’ new stores, which allow visitors to physically try on products and experience the brand’s proprietary OOfoam™ technology, engineered to absorb impact and reduce stress on the body. These retail spaces are envisioned as immersive environments that deliver the OOFOS experience firsthand.

“We’ve always believed in building smart, sustainable growth,” said Lou Panaccione, Co-Founder and CEO of OOFOS. “With these new retail locations, we are starting small and being intentional with our strategy, with the goal of complementing our existing DTC and wholesale channels while also offering an additional touch-point to share our mission of helping people feel better.”

The new stores will feature not only OOFOS’ popular models but also its latest styles, such as the OOmy Stride and OOmy Zen. All models are built with OOfoam™, a proprietary technology that helps reduce impact on the feet and body. A wide range of styles—from open-toe to closed-toe—will be available to suit different needs and lifestyles.

Purpose Beyond Product — A Brand Rooted in Wellness and Giving Back

OOFOS is also known for its strong commitment to social responsibility through initiatives like “Project Pink,” which donates a portion of sales to breast cancer research and patient care. As a brand widely embraced by athletes, healthcare professionals, and wellness-focused consumers, this new retail expansion is more than just a sales initiative—it represents a physical embodiment of OOFOS’ brand philosophy: wellness, innovation, and giving back.