Luxury Resale Platform Rebag Partners with Amazon’s Luxury Stores

On June 10, luxury resale platform Rebag announced a new partnership with Amazon’s Luxury Stores, making approximately 30,000 pre-owned luxury items available for purchase through the e-commerce giant.

The selection includes iconic brands such as Hermès, Louis Vuitton, Rolex, and Cartier. With a wide range of handbags, jewelry, and watches, the collaboration offers a trusted and accessible new option for luxury shopping.

At the heart of the partnership lies Rebag’s mission to extend the lifecycle of luxury goods and reimagine fashion consumption through the lens of a circular economy. In recent years, demand for pre-owned luxury has surged, particularly among Gen Z consumers, as sustainability continues to shape purchasing behavior and the resale market rapidly expands.

“Rebag is thrilled to work with Luxury Stores at Amazon and to redefine how customers shop for pre-owned luxury,” said Rebag’s founder and CEO, Charles Gorra, in a statement. “This collaboration enables us to connect with a broader audience and meet the growing demand for sustainable luxury fashion in a way that’s convenient and trustworthy.”

Amazon’s Luxury Stores is a curated digital destination known for offering a refined shopping experience and carrying only top-tier luxury brands. All items listed by Rebag undergo rigorous inspection and authentication by professionals, ensuring buyers receive high-quality goods with confidence.

Founded in New York in 2014, Rebag has since introduced new services such as the consignment program in 2023 and the Rebag⁺ membership program in 2024. Its proprietary system enables instant resale value assessments and payouts, benefiting sellers as well. The brand operates physical boutiques in New York, Los Angeles, and Florida, and also maintains a presence at select Bloomingdale’s locations.

As the luxury resale market continues to grow, this partnership with Amazon marks a significant milestone, not just for Rebag but for the future of luxury commerce itself. The era of “owning luxury more freely and more wisely” has undoubtedly begun.